Here are some ideas, tips, and examples for choosing book titles that will instantly attract your prospect’s attention and build desire for your book.
Your book title has to instantly communicate the value of your book
This is the 29th in a series of 99 questions authors should ask before starting to write and self-publish a brand-building book.
Why book titles matter
Titles matter because they’re mini-billboards that sell at a glance…to prospects in a hurry.
In today’s online world, your book often appears on screen, surrounded by competing books.
Prospective book buyers are unlikely to study all of their options. Instead, they’re likely to skim the options, and only select the most promising titles for further exploration.
If your title isn’t immediately selected, it’s unlikely to get a second chance!
“Quick solution” book titles
One of the best ways you can make your book title irresistible is to come up with a title that promises a quick solution to your reader’s problems.
Immediate gratification exerts a powerful pull in today’s busy world. Your ideal readers are looking for fast ways to solve their problems and achieve their goals.
Titles that stress quick solutions will attract and engage your reader’s interest, encouraging to learn more about how your book will deliver on its promise.
Here are some perennially-popular examples of books that emphasize speed in their titles:
- Rachel Ray’s 30-Minute Meals. This is the book that launched the television career of one of the Food Network’s most popular personalities. Self-published in a small town in upstate New York, the book caught the attention of Good Morning America’s producers, resulting in a series of bestselling books and several syndicated cooking shows.
- Guerrilla Marketing in 30 Days. Many successful weight loss and personal development books are based on a 30-day program. After the success of this title, the authors published a companion workbook for readers to use as they read the book.
- Get Clients Now! A 28-Day Marketing Program for Professionals, Consultants, and Coaches. C.J. Hayden’s book Get Clients Now! is a perennial best-seller; after all, who wouldn’t want to get more clients now?
- 21 Pounds in 21 Days: The Martha’s Vineyard Diet Detox. The power of this title is not only in the very reasonable 21 day promise, but also the specificity of losing 21 pounds.
- How to Sell Your Home in 5 Days and Rent to Own: Sell Your Home in 7-21 Days! These are just a few of the many real estate books based on a quick solution title approach.
- The McGraw-Hill 36-Hour Course: Online Marketing. This is just one of the dozens of 36-hour course books that McGraw-Hill offers. A personal note; I immediately purchased the title when I discovered it.
In addition to creating book titles with universal appeal in today’s world, quick solution titles are easier to plan and write, because you simply devote a different chapter to each hour or each day!
How to search for “quick solution” books in your category
To see what’s types of quick solution books are available in your field, try searching on Amazon.com for quick solution books.
Select Books to the left of Amazon’s search box, then enter, and search, various durations of time, i.e., 24 hours, 1 week, 7 days, 30 days, 90 days, etc.
You may be able to create the first book in your field with a title that proves its value at a glance!
Learn more about choosing book titles
Learn more about choosing book titles that prove your book’s value at a glance by attending Published & Profitable End-of-month Book Coaching Call, Tuesday, August 28, at 4:00 PM Eastern Time. You can attend for free. To participate, or just listen, call 605-475-6150 and enter PIN 513391#. I’ll be distributing handouts and worksheets, plus you can ask questions during the call.
You’re invited to download a free copy of my 99 Questions to Ask Before You Write and Self-publish a Brand-building Book. You can also access previously-answered questions here.