This is the 10th in a series of 99 Questions, ideas, and tips for authors and business professionals considering writing a book to build their personal brand.
Targeting your ideal readers
Writing and self-publishing success is not about you and your ideas, nor is personal branding success defined by writing a best-seller that “everybody” will want to read.
Instead, today–for all but “celebrity” authors, (already-famous business, media, or political personalities)–writing and publishing success involves identifying your particular ideal readers and delivering the information they want to read.
Identifying your ideal readers
There are 3 steps involved in identifying your ideal readers:
- Review. Start by looking back on your business and career history, and identify the types of clients and customers you most enjoyed working with. As you’ve probably discovered, not all clients and customers are alike; there are both dream clients and nightmare clients. You goal is to identify the types of individuals who provided you with the most challenge, opportunity, satisfaction, and material rewards.
- Select. Often, it helps to evaluate previous triage previous client and customer relationships into 3 categories; unsatisfactory, satisfactory, and very satisfying.
- Project. Pay particular attention to the individuals you’ve placed in the very satisfying category. These are your ideal readers–the types of readers you should target when planning, writing, and marketing your book, so they will become your prospective clients and customers.
As you’ve undoubtedly discovered in business, it’s impossible to serve everyone. Success, today, in the Internet Age, involves targeting and satisfying your best future prospects.
Writing and self-publishing is a business
The true profits from writing and self-publishing a book come long after the book is sold; profits come from relationships that begin with the purchase of a book, and blossom into sales of services (like coaching and consulting), information products (like follow-up books), and lucrative speaking services.
Your ultimate success is based on your ability to target the right readers and deliver the information they urgently need…topics addressed in the following questions.
Here are a few resources for you to consider, if you’d like to know more about targeting the right readers for your book:
- How to target the right readers for your book. This article previews some of the things to look for as you review, select, and project. It also includes a worksheet to track your research.
- 5 “ideal reader” marketing research questions for authors of nonfiction books. This article reinforces the importance of asking the right questions as you review your previous business relationships.
Click the cover to the left and start your journey to writing and publishing success by downloading my free workbook, 99 Questions to Ask Before You Write and Self-Publish a Brand-Building Book.
It’s a workbook that guides you through the decisions involved in planning your way to writing and publishing success. It helps you save time and avoid wasted resources. It’s intended to be printed and filled-out by hand.
I based it on my experiences writing over 40 books sold around the world, and premium books for many large corporations. The workbook includes the questions I ask myself when starting a new project. These are also the questions I use when working with my coaching clients.
Get started on your journey to writing and publishing success by asking the right questions and taking a fresh look at who you want to read your book. Please share your writing concerns and experience, below. Or, send your questions to me using my online form. You can also check out earlier posts in the series.