Content marketing and personal brand building play a major role in an author’s success; here here are some fresh ideas and tips.
The following guest posts, that appeared this week, reflect my latest thinking about content marketing and personal brand building:
- A Checklist for Measuring Your Content Marketing Success. Large and mid-sized firms often have sophisticated metrics to measure their content marketing success. However, smaller firms and self-employed professionals often focus on the performance of individual blog posts, rather than taking a long-range view. Here are 7 things to look for when measuring your content marketing success as 2012′s midpoint approaches.
- What Do Your Words Say About Your Personal Brand? The words you use in your articles, blog posts, and email do more than just communicate information. Your words also play a major role in creating your personal brand. How you say what you say is often more important than what you say! Here are some things to look for when reviewing the language used in your social marketing and personal brand building.
The route to content marketing and personal branding success involves constant improvement.
Even the most successfully published authors and marketers recognize that there’s always room for improvement.
As 2012′s midpoint approaches, take the time to review your 2012 content marketing and personal branding, so you can make even more progress during the remainder of the year! And, please share your impressions of the two blog posts as comments, below. Which did you find most useful?