Mind mapping as a content strategy tool

Posted April 29th @ 4:20 pm by Roger C. ParkerPrint

Mind mapping is a content strategy tool that helps content marketers analyze competition, plan projects, manage time, and track their progress.

Whether you’re writing a book or creating a content marketing plan for your business, mind mapping belongs in your marketing arsenal.  Here’s how you can benefit:

1. Analyzing

The power of mind maps to simplify complex projects is illustrated by the example, at left, of the second edition of Kristina Halvorson’s Content Strategy for the Web. (Note: download a PDF copy.)

At a glance, you can see how the 12 chapters relate to the 4 sections of the book. Mind maps help you “reverse engineer” books, so you can understand competing books.

Before you start to write a book, take the time to create similar mind maps of the competing books in your field.

You’ll be rewarded with a new perspective on the pros and cons of your competition, helping you add an extra degree of richness and uniqueness to your book.

2. Planning

Content marketing success begins with maps displaying the contents of books, book proposals, blog posts, editorial calendars, and book marketing plans.

Feel free to download a PDF of the Book Proposal Planner map, showing the details associated with each topic. ((The illustration at left shows only the collapsed, or “big picture,” view.) You can use it as the basis for your own book proposal.

3 and 4,  Scheduling & tracking

As shown at left, the the latest version of Mindjet’s MindManager for Windows permits you to add Start Dates and Due Dates to your mind maps.

You can also track the status of individual chapters and assign specific tasks, like chapters or blog posts, to co-authors and editors.

These new project management features make mind mapping an ideal tool an even more powerful tool for scheduling and tracking your content marketing success. Share your mind mapping experiences below, as comments.

Mind mapping & content marketing

For over 10 years, I’ve been helping clients profit from the power of mind mapping as a writing, marketing, and content marketing tool.

Mind maps provide a new way of viewing “the big picture” of your book or content marketing program, as well as explore the details associated with each topic. Most important, mind maps help you break complex projects into simple, easily-accomplished tasks. Learn more in my popular Mind Mapping for Marketers & Writers 4-page, free report.

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