Today’s guest post from Dana Lynn Smith, The Savvy Book Marketer, is part of the virtual book tour for her newest book marketing guide, Virtual Book Tour Magic.
Like all great teachers, Dana’s step-by-step approach shows how big projects become manageable when broken down into individual tasks. Here’s Dana…
A virtual book tour is a terrific way to get exposure to new audiences and to showcase your work to your current followers.
Promoting a virtual book tour is similar to promoting a book launch — you’ll be using a variety of online promotional tools to attract visitors to the tour. Like any marketing campaign, it’s important write out a plan and schedule specific dates for each activity.
Here are 10 ways to promote your virtual book tour:
- Do some social posts, blog posts and newsletter articles prior to the tour, to let your readers know that it’s coming up.
- Send out a press release the day before the tour begins. I use the free service at www.PRLog.com for online releases. You could also send a release to your local media and to any writing organizations that you belong to.
- Do a blog post on the day the tour starts, listing the tour schedule and linking to the first stop. Point people to your tour Web page and encourage them to sign up for the tour’s RSS feed.
- Send a notice to your mailing list about the tour, linking to the tour page Web page.
- Promote the tour in your newsletter and on your podcast.
- Send an email to your friends and family who might be interested or willing to share the tour information with their friends.
- Post an ad on your website or blog promoting the tour.
- Produce a short audio clip or video inviting people to follow the tour, then post it on your website and also offer it to your tour hosts. Video clips can also be posted on YouTube.
- Schedule a series of posts on each of your social networks.
- Post invitations to follow the tour on relevant groups on Facebook and LinkedIn, and in relevant forums that you belong to (if permitted by the forum rules). Also schedule an Event on Facebook.
Be sure to enlist the support of your tour hosts in promoting the tour. The more everyone promotes the tour, the more traffic everyone will get to their sites. Make it easy on your hosts by providing pre-written promotional material.
To learn how to organize your own successful virtual book tour, check out my new Virtual Book Tour Magic guidebook for authors.
About the Author
Dana Lynn Smith, The Savvy Book Marketer, helps authors and indie publishers learn how to sell more books through her how-to guides, blog, newsletter, and private coaching. For more book promotion tips, get her free Top Book Marketing Tips ebooks at www.TheSavvyBookMarketer.com