The KunstlerCast–lessons in branding, podcasting & publishing

Posted November 21st @ 6:46 pm by Roger C. ParkerPrint

The KunstlerCast: Conversations with James Howard Kunstler…the Tragic Comedy of Suburban Sprawl, provides lessons in growing a brand by turning podcasts into a published book.

About 3 years ago, I became addicted to spending Thursday evenings listening to the latest weekly podcasts of conversations between James Howard Kunstler and Duncan Crary.

These podcasts are consistently entertaining, sometimes disturbing, and often hilarious. The synergy between James Howard Kunstler and Duncan Crary has created one of the strongest podcasting brands around.

James Howard Kunstler is a well-known, outspoken social critic, and ex-Rolling Stone staffer. He’s the author of one of the 20th Century’s most provocative books, The Geography of Nowhere: The Rise and Fall of America’s Man-Made Landscape. Since then, he’s been documenting the follies of America’s infatuation with suburban sprawl, which has lead to a debilitating dependence on automobiles, foreign oil, and foreign investment.

His other titles include:

Many architectural critics and commentators, of course, have written about the economic and social costs of suburban sprawl.

But, it took James Howard Kunstler, however, to bring the topic to a mass audience with a vocabulary and outspoken, metaphor-driven, delivery that brings the story alive.

A great deal of The KunstlerCast podcast’s success is the contrast between the frequently-ranting James Kunstler and his unflappable interviewer, Duncan Crary. Duncan is the patient host who facilitates conversations and keeps each podcast on topic and on track.

Podcasting consistency & variety

One of the podcasting lessons that The KunstlerCast teaches is the importance of consistency; like clockwork, every Thursday, there’s a new podcast.

Yet, there’s also variety. Often, the podcasts are recorded either in James Kuntsler’s home or Duncan Crary’s apartment. Sometimes, they’re walking together or attending a live event. Other times, the interviews are conducted via telephone, such as when James Kunstler was in Australia.

From podcast to book

The KuntslerCast: Conversations with James Howard Kuntsler, is more than a series of transcriptions. Duncan Crary extensively edited and updated the podcasts, creating continuity and focus without sacrificing the frequently-outrageous moments contained in the original podcasts.

James Howard Kuntsler and The KunstlerCast brand has always been strong. However, that the podcasts have been assembled into a popularly-priced and easy to read book, the brand is stronger and more accessible than ever.

Stephen J. Dubner, co-author of Freakonomics and SuperFreakonomics, calls The KuntslerCast book,” …A bracing dose of reality for an unreal world.”

Why buy The KuntslerCast?

The KunstlerCast teaches important lessons about brand building, podcasting, and turning podcasts into published books. It captures the magic of the podcasts and helps you understand what’s going on in America. It’s also a great holiday gift for the “thinkers” in your family who appreciates provocative ideas and fine writing. I’m interviewing Duncan Crary during December, so you’ll be able to learn more about turning podcasts into books. Note: if you subscribe to the KuntslerCasts, or have read the KunstlerCast book, share your comments, below.

No Comments Yet

You can be the first to comment!

Leave a comment

OpenID Login

Standard Login