7 Ways to Get Your Book Reviewed

Posted September 16th @ 1:19 am by Roger C. ParkerPrint

Getting your book reviewed is an essential task for all authors–whether you’re writing your first book, or your 10th.

To shed light on the topic, allow me to introduce Dana Lynn Smith, the The Savvy Book Marketer and author of How to Get Your Book Reviewed, the first book that shows authors how to use quotes and reviews to sell more books.

In her guest post, below, Dana shares 7 of the ways you can quotes, reviews, and testimonials to market and promote your book…before, and after, it’s published. In her words:

What is a book review?

The words “book review” often conjure up images of pre-publication reviews in major review journals like Publishers Weekly or Library Journal, but there are a variety of places to get book reviews throughout the life cycle of a book.

Here are some examples:

1. Endorsements

Endorsements are recommendations solicited from subject experts, authors, celebrities and other well-known people prior to publication, and they are often used on the book cover and interior.  

2. Critical Reviews

Traditional critical reviews appear in media such as book review journals, newspapers, literary magazines and other publications. These reviews may include a brief overview of the book and discuss what the reviewer liked (or didn’t like) about the book.  

3. Customer Reviews and Testimonials

Often people who enjoy reading a particular book will post a review or a brief testimonial (recommendation) on sites like Amazon, Goodreads or Facebook, or even write a note to the author.

A customer review is a little longer than a testimonial and focuses more on the content of the book, rather than just recommending it. Hint: be sure to encourage customers to provide testimonials and reviews and make it easy for them.  

4. Book Blogs

Thousands of blogs post book reviews on a regular basis. Book bloggers range from individuals who post reviews of the books that they read, to larger sites that accept review copies and have multiple reviewers. Most book blogs focus on fiction or books for children and young adults. Research book review blogs to determine the type of books featured, the estimated size of the audience, and the submission requirements.

5. Topical Blogs and Specialty Media

Opportunities abound for reviews of nonfiction books in blogs and publications that are geared to the topic of the book or aimed at the book’s target audience. In addition to seeking book reviews, nonfiction authors can offer to provide articles for blogs and publications.

6.  Virtual Book Tours

Book blogs, topical blogs, podcasts and online radio shows are potential hosts for virtual book tours, where authors visit a different site each day promoting their book.

On a virtual book tour it’s a good idea to vary the content, asking some of the tour hosts to do a book review, while providing others with guest posts, interviews, or videos. You can also do book giveaways on some or all of the tour stops.

7. Other Book Review Sources

Keep an eye out for other opportunities to get reviews and testimonials. For example, you can offer review copies on reader networks like Goodreads and LibraryThing. Always ask people who send you a nice note about your book if they would be willing to post their comments on sites like Amazon or Goodreads.

Don’t limit yourself to the book review journals – there are plenty of other ways to get reviews to promote your book.

To learn more about using reviews to sell more copies of your book, see How to Get Your Book Reviewed, by Dana Lynn Smith, and follow her virtual book tour. Get more book marketing tips on The Savvy Book Marketer blog. Or, read my review of Dana’s book in an earlier post.

5 Comments

  1. Deborah H. Bateman
    September 16, 2011

    Thank you for this post. This is valuable information to me since I am in the process of publishing my first E-book, The Book of Ruth-A Story of Love and Redemption. Thank you for sharing!

  2. Dee for D.I. Telbat
    September 16, 2011

    Hi Roger,

    Dana Lynn Smith’s book is definitely on my wish list! I know from reading her newsletters and other resources, she is great at giving clear, detailed instructions. I appreciate the breakdown here of the different types of reviews, and the table of contents you shared in your book review shows just how much is packed into this book. I can’t wait to get it!

    This info and book tour is coming at a good time for us since we are about to publish a Christian fiction. Thanks for hosting Dana today.

  3. Dana Lynn Smith
    September 16, 2011

    Thank you Deborah and Dee, and good luck with your books!

  4. Roger C. Parker
    September 16, 2011

    Dear Dee:
    Thank you for your comment. I appreciate your reinforcing the quality of the resources that Dana Lynn Smith offers.

    Best wishes on your writing success.
    Roger

  5. Roger C. Parker
    September 16, 2011

    Dear Deborah:
    Thank you for your comment.

    I extend my best wishes for the success of your ebook.

    Roger

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