Here’s an easy way to take a fresh look at your author platform, simply download my free Author Platform Evaluation worksheet.
Over time, author blogs and websites tend to lose their freshness and–with it–their ability to project an appropriate image and help authors market their existing books while getting the word out about new books.
Because you frequently visit your author platform, you tend to take it for granted, overlooking content, design, and usability issues that are immediately obvious to first-time visitors.
Now, as the seasons change and the end of the year approaches, it’s more important than ever to look at what’s working, and what needs to be done to improve your blog and website’s ability to sell more books and build your social media following.
All too often, authors spend more time planning and writing their books than they do marketing and selling their books–often, with disastrous results.
The power of questions
As always, asking questions is the best way to approach a writing or publishing task, whether it’s evaluating your current author platform, planning a book, creating a table of contents, hiring a graphic designer, or identifying potential sources of back-end profits based on your book.
When you ask questions, each question typically sparks another question. The result is that you’re forced to look beyond the obvious. As a result, you encounter your blog or website from the same fresh perspective your visitors encounter your website.
Worksheets provide a structure for action
Worksheets enhance the power of asking questions by providing step-by-step guidance and by making it easy to track your responses in a concise, visual manner.
It’s one thing to note a problem and try to remember it so you can take remedial action at a later date.
But, when you enter your impressions by hand in a worksheet, it’s much easier to refer back to your worksheet, review your comments, and take positive action to improve your author platform.
Goals of an author platform evaluation
The free, downloadable, Author Platform Evaluation worksheet is intended to help you evaluate your blog, social media, and website from several perspectives, including:
- Relevance. Is your content up-to-date with a balance of fresh, SEO-friendly, content and timely promotional copy to help you sell more books?
- Appropriateness. Does your blog or website project an appropriate image, one that’s consistent with your marketing goals and professionalism? Does your website meet the quality expectations established by your competition?
- Efficiency. Are you able to easily update your author platform by yourself? Does your blog or website make it easy for interested visitors to sign-up to receive more information and timely updates?
Take the first step now
Download my free Author Platform Evaluation worksheet before September 30, 2011. Use it to take a fresh look at your blog and website. Identify what’s working, and what’s not working, for you online. List the areas needing improvement, and their relative importance, so–when the New Year rolls around–your author platform will be up to the challenge of building demand for your ideas and selling more books. Share your discoveries, questions, and invitations to visit your website as comments, below.