Successful authors avoid reinventing the wheel by creating a efficient process, or system, for writing and marketing their self-published books.
Their system helps avoid the temptation to reinvent the wheel each time they begin a new writing, marketing, or product-creation project. Their system provides an efficient guide for every step of the way.
Worksheets, like the ones shown above, form the core of a successful writing process that guides authors as they plan, write, promote, and profit from their books.
During this afternoon’s Published & Profitable August end-of-month call, I’m going to begin by discussing the elements of an efficient writing system.
Essentials of an efficient writing system
Here are some of the questions to ask yourself when evaluating your writing system:
- Reader personas. Successful authors write to satisfy the needs of their ideal clients–their target market. Projects begin with worksheets like personas–short 1-page documents that summarize the essential characteristics and information needs of their intended readers.
- Learning from the competition. Successful authors have a system for analyzing the pros and cons of currently available books, which helps them authors position their books relative to the competition. Successful authors also use competitive research to learn how other authors in their field are profiting from their book.
- Book titles. An efficient writing system includes a process for creating, and testing, book titles and subtitles.
- Organizing tools. Successful writers use a variety of online and offline tools to identify and organize the ideas and nuggets that form the building block of their books.
- Research tools. Research involves 2 stages. First, authors must know where to go to locate information, including knowing who to interview and how to approach them. Second, an author’s research tools involve an efficient way to organize and track information in a way that it can e accessed from anywhere.
- Writing plan. Successful writers don’t begin writing until they have a detailed writing plan that not only organizes their book into sections and chapters, but provides an easy way to track their progress.
- Writing tools. Few beginning authors take full advantage of the power built into their word processing program. Keystroke shortcuts, for example, can save a lot of time, and improve accuracy. Specialized writing software, file management and backup, and knowing how to export files from one format to another, are also great timesavers.
- Time management. No one, these days, has extra time. Everyone is over-committed. Yet, hundreds of thousands of new books appear each year, by people who are as busy as you and I. Those who get published, however, differ from those who only dream about writing a book, in that they have identified their priorities and committed to writing and self-publishing their book.
- Marketing and profit plans. Successful authors avoid writing a book until they know how they’re going to market and promote it. Marketing and profiting considerations should influence the topics chosen as well as the format and size of the book.
- Synergy. Successful authors co-ordinate the writing of their book with marketing their book and profiting from their book. They make their words do double-duty, or, even, triple-duty. Write once, use over and over again, is the system that successful authors use.
Is there a “universal” approach to writing a book?
Like riding a bicycle, or creating a retirement plan, there’s no one, universal approach for all authors. Over time, each author follows a different path to mastering the tasks that need to be completed to write and self-publishing a book, learning from their mistakes, and building on their successes.
To learn more about creating a writing processes
Learn more during today’s free book coaching call, Tuesday, August 30, at 4:00 PM EDT. Everyone interested in writing a book to build their personal brand is invited to attend. No charge. Just call 570-310-0130 and enter PIN 513391#. Ask questions during the call, or submit them as comments, below.