Marketing Shortcuts for the Self-Employed, by my upcoming interview guest Patrick Schwerdtfeger, is the best-positioned and useful marketing book to appear this year.

Whether you’re an entrepreneur looking for a fresh approach to marketing your professional services, or an author looking for a fresh way to organize the contents of your book, you’ll find numerous lessons in Marketing Shortcuts for the Self-Employed.

Marketing Shortcut’s power and utility comes from a combination of Patrick Schwerdtfeger’s marketing experiences, its balanced perspective, and the way its table of contents has been organized for fast access and reading.

Organization and format

Before Patrick sat down to write Marketing Shortcuts, I suspect he spent a lot of time organizing (and re-organizing) its table of contents.

There are 80 chapters, organized into seven logical parts:

1. Define Your Business Model
2. Plan Your Internet Presence
3. Build Your Website & Blog
4. Populate Internet Properties
5. Attract Qualified Prospects
6. Leverage Social Media
7. Conclusion & Execution

Most of the sections, or parts, contain between 10 to 14 chapters. Chapters are short, typically 3 pages. Each chapter describes a specific task that today’s self-employed professionals must be able to execute. Each chapter builds upon the previous chapters, and ends with a useful Implementation Checklist.

Together, Marketing Shortcuts for the Self-Employed’s 7 parts and 80 chapters provide an actionable, realistic, step-by-step marketing plan that can guide a self-employed professional to online and offline success.

Balance

Another source of Marketing Shortcuts for the Self-Employed’s strength comes from its balanced perspective and delivery. No single marketing tool is described as a silver bullet; each marketing technique and tool makes its own contribution to the creation of a realistic, balanced marketing plan.

Lessons in book marketing online

To learn more about the contents and style of Marketing Shortcuts for the Self-Employed, visit Patrick Schwerdtfeger’s 80 Shortcuts website.  I also recommend the 80 Shortcuts website to authors looking for ways ideas to promote their book and their services. Note table of contents panel at the lower right side of the home page, (shown at left). Each of the 7 topics opens to reveal its chapters. Do you share my enthusiasm for Marketing Shortcuts and its website? Share comments, below.