Ideas & tips for better book cover design

Posted July 10th @ 11:42 pm by Roger C. ParkerPrint

Click the graphic if you’re not convinced that professional book cover design can help you sell more books and present a professional brand image.

See book cover makeovers take place before your eyes!

Dunn+Associates is a national award-winning design studio that specializes in book cover design and promotional materials for speakers and consultants.

For two decades they’ve served clients across the United States, Canada, Australia, and Europe.

Learn about book cover design by watching

Watch as the “before” original book covers morph into the “afters.”  Pay particular attention to the specific changes you observe. Watch for areas of improvement, such as:

  • Typography. Often, the “after” examples use size, font, style, and color to create an obvious information hierarchy that guides the prospective readers eyes as they look at different parts of the cover.
  • Simplicity. Click the Your Identity Zones cover, and notice how the the color and layout have been simplified, allowing the title to appear with greater impact.
  • Design + title = success. Some of the titles remain the same before and after makeover. In other examples, like the Belly of the Beast, the title has been revised and is far more noticeable.
  • Perhaps the best example of book cover revitalization can be seen in the Encyclopedia of Resumes example when a self-published turns into an eye-catching brand builder.

Take a few minutes to study these book cover design makeover examples, and read the concise background statement accompanying each before and after example. The Dunn Design website contains a lot of good, solid information and examples about book cover design.

In addition, Published & Profitable members can download a recording of the 1-hour interview when we discussed what authors should look for when choosing a designer for the covers of their books. What’s your favorite before and after example? Share your ideas, or questions about book cover design, below, as a comment.


  1. Tim King
    July 11, 2011

    Roger, thanks so much for the link to that Dunn+Associates page. That’s so kewl! I’ve linked to this post from my blog. Thanks again.


  2. Roger C. Parker
    July 11, 2011

    Thank you, Tim, for commenting. I appreciate it.

    Lots of good solid, practical information on your website!

    Where, in the Boston area, do you live? I’m in the Seacoast area of NH.

    Best wishes–

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