Get a new perspective on positioning your book and learning how to write more emotionally-resonant & effective copy by reading Peter Schaible’s The Secret Weapon of a Master Direct Response Online Copywriter: How to Position Your Brand for Success, Based on the Research of Swiss Psychiatrist Carl Jung.
Kindle owners can purchase Peter’s book for just 99 cents!
Peter Schaible, the president of Sundance New Media, has been a master direct response copywriter for over 20 years. He specializes in writing rapid conversion landing pages and sales letter landing pages.
I’ve been a fan of Peter Schaible’s direct-response copywriting style–and his ability to share his knowledge of direct-response copywriting techniques–for many years. About 5 or 6 years ago, he wrote a book about profiting from a subscription website that I still refer to.
How Carl Jung’s research can help you sell more books
When you know what makes your prospect’s tick, it becomes easier to write copy that appeals to their emotions. Peter Schaible’s The Secret Weapon of a Master Direct Response Online Copywriter describes the characteristics of Jung’s 12 archetypes–or personality types–Hero, Lover, Sage, Outlaw, etc., and explains how to write directly to each type’s goals, fears, and self-images.
Peter’s book provides a perspective that can change the way you approach direct response copywriting. It prepares you to write more effective:
- Book titles
- Back-cover copy
- List-bulding incentives
- One sheets
- Press releases
- Home pages/landing pages
More Peter Schaible direct response copywriting advice
For more advice from Peter Schaible, visit Sundance New Media and sign-up for his free series, Targeting Your Prospective Customer by Type: How to Position Your Brand to Trigger an Emotional Response. Share your impressions and questions as comments, below.