Should you write a book or a manifesto?

Posted May 2nd @ 10:42 pm by Roger C. ParkerPrint

A manifesto is a strongly worded call to action, designed to engage the emotions of your target market or readers.

Many of today’s most most successful authors use manifestos to create emotional connections and as social marketing tools to build their brand, grow their list, and sell more books.

In an ActiveGarage guest post today, I analyzed Sunni Bown’s Doodle Revolution manifesto and social marketing campaign.

Sunni is a co-author of the bestselling business book, GameStorming: A Playbook for Innovators, Rulebreakers, and Changemakers.

As the case study points out, the manfesto creates interest; the book shows readers how to turn interest into action.

After you’ve read ActiveGarage post, I’d like to know what you think. Leave a comment, below. And, tell me if you’d like to see more examples of writing manifestos to build your brand, grow your list, and sell your books.

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