Successful multi-title authors sell more books because they recognize the importance of starting to promoting their new books as early as possible.
Early promotion establishes a platform and SEO presence, building reader anticipation that leads to a successful launch.
Robert Kaden’s new Leading Edge Marketing Research book site is an excellent example of pre-publication book promotion by an established author.
I’ve blogged about Robert Kaden in the past. He’s the co-author, with Jay ConradLevinson, of two of my two favorite market research books, Guerrilla Marketing Research and More Guerrilla Marketing Research.
What I like most about the Leading Edge Marketing Research site is its editorial “feel.” When you visit the site, pay particular attention to the “serious” tone of the navigation links, appropriate for aserious book:
- Announcing a New Book
- Project Overview
- Book Table of Contents
- Author Mini Biographies
- The Author’s Challenge
- Editors’ Biographies
- About Sage Publishing
- Contact Us
As you explore each link, note the clear, concise writing that pre-sells the quality of the book that will follow.
Benefits of a head start on book promotion
By starting to promote Leading Edge Marketing Research early, the site’s search engine optimization will have been well established by the time the book’s publication date approaches. (Search engines take site age into account when ranking sites.) Equally important, I suspect the quality of the book, itself, has probably benefited from the early marketing and promotion, which required focusing on marketing considerations right from the start. Share your comments and impressions, below.