Find out if self-publishing a brand-building book is for you

Posted March 28th @ 12:30 am by Roger C. ParkerPrint

Monday’s planning tip for authors

Can you really self-publish your way to building a strong personal brand? What’s involved? One of the biggest planning decisions all authors must make is whether self-publishing or trade-publishing provides the best way for you to build a strong personal brand.

Find out Tuesday, March 29, when I interview Joel Friedlander, author, A Self-Publisher’s Companion. (details below)

The self-publishing versus trade publishing debate is no longer about whether self-publishing works, or doesn’t work. Self-publishing has proven it works.

Now, the only question remaining is, Whether or not self-publishing is right for you!

That’s why, when I found out that Joel Friedlander’s new book, A Self-Publisher’s Companion: Expert advice for Authors who Want to Publish, goes on sale today, I immediately booked him for tomorrow’s Expert Author interview.

Why a Self-Publisher’s Companion matters

A Self-Publisher’s Companion is a “must read” in a crowded field because Joel Friedlander, The Book Designer, brings an experienced perspective to self-publishing.

Joel knows writing & publishing from the inside: he’s been doing it for decades–long before the self-publishing became popularly associated with personal brand-building for professional, small-business, and entrepreneurial success.

Having used conventional tools and trade practices to publish his own (and other author’s) books, and having worked with hundreds of authors and trade publishers over the years, gives Joel an informed perspective goes beyond the “Hop on board!” enthusiasm of many self-publishing latecomers.

The “bigger view”

As he’s mentioned in his blog and previous interviews, Joel Friedlander wrote A Self-Publisher’s Companion specifically for authors interested in going the independent publishing route but who want to know more about what’s involved in self-publishing. In his words:

Rather than include a lot of information on the nuts and bolts of publishing like where to buy ISBNs and how to layout book pages, I concentrated on the bigger view. I wanted authors to get an idea of what’s involved in publishing their own book.

Again, in his words: It seems like most of the self-publishing books include so much information on so many topics that they don’t act as a good introduction to the field.

Writing for readers

Having had access to an early proof of A Self-Publisher’s Companion, preparing for tomorrow’s interview, I can attest to the success of Joel’s vision of his book as a “decision tool.”

Readers will find numerous glimpses into the types of marketing-driven decisions and tasks that self-published authors need to be comfortable with. You’ll also find tools like questionnaires, scenarios, mistakes to avoid, pros and cons, plus hundreds of list-based hints, ideas, secrets, strategies, and tips.

Bring your questions to tomorrow’s call

Whether you’re still on the fence about whether or not self-publishing a book to build your personal brand is right for you, or you’re wondering whether the Amazon Kindle, the Apple iPod, or the ePub format is best, you’ll want to attend tomorrow’s call, Tuesday, March 29, at 4:00 PM EST. The call is free and open to all. To attend, call 218-486-1616 and enter PIN 513391#. Ask your questions during the call, or submit them before the call, as comments, below.

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  1. Pingback: Blogs for Self-Publishers for March 27 – April 2, 2011 — The Book Designer on April 3, 2011

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