Wednesday’s promoting tip for authors

The McGraw-Hill 36-Hour Course  Online Marketing combines the convenience, economy, and tangibility of a book with the incremental learning structure of an e-course.

Written by Lorrie Thomas, the Web Therapist, The McGraw-Hill 36-Hour Course Online Marketing, is one of the best examples I’ve seen demonstrating how titles published as part of a series can deliver exceptional assistance and high value…when prepared by experienced successful subject area experts.

It’s a rare blend of opinion, perspective, and detail, concisely presented in a highly usable framework.

Structure

The chapters provide a valuable quick immersion that provides an overview of the 12 most critical topics that need to be addressed, plus guidance and tips for addressing each issue.

• Chapter 1: Building an Online Marketing Foundation
• Chapter 2: Planning the Website
• Chapter 3: Building the Website
• Chapter 4: Content Marketing
• Chapter 5: Blogging
• Chapter 6: Social Media Marketing
• Chapter 7: Web Analytics
• Chapter 8: Search Engine Optimization
• Chapter 9: Online Marketing/Search Engine Marketing
• Chapter 10: E-Mail marketing
• Chapter 11: Online Public Relations
• Chapter 12: Managing Multitasking Web Marketing

Content and readability

Most chapters contain between 15 and 20 pages, long enough to be meaningful and provide informed advice, but short enough to be read and digested in 3-hours, or less.

Chapters are designed and presented for easy reading. Numerous Level 1 and Level 2 subheads guide your eyes, helping you locate relevant topics. Information is frequently presented in lists which further speed reading.

Engagement

The first chapter consists of questions for the readers to answer before proceeding further. These questions create the foundation and goals for the online marketing and web presence the reader wants to establish. You can actually download Chapter 1: Building an Online Marketing Foundation for free!

Each chapter contains review questions for readers to address before leaving the chapter. Readers can also visit McGraw-Hill’s www.36hourbooks.com to take a free online quiz to testing their mastery of the topic.

Favorite quote

The Preface of Lorrie Thomas’ McGraw-Hill 36-Hour Course  Online Marketing contains 3 Online Marketing Rules. My favorite is the 2nd:

Online Marketing Success is not about what you know, it is about what you are open to learning and what you are committed to

Takeaways

I was initially a bit skeptical about the McGraw-Hill 36-Hour Course Online Marketing when I received a copy for review. However, I have grown to like, recommend, and trust it because of its excellent combination of pragmatic perspective, knowledge, and endless supply of resources to explore for more information in each chapter. If you’re read the McGraw-Hill 36-Hour Course Online Marketing, or–even–just downloaded Chapter 1–please share your comments and opinions, below!