Joel Friedlander’s lessons in e-book writing, design, & marketing

Posted January 18th @ 12:36 am by Roger C. ParkerPrint

Tuesday’s writing tip for authors

Authors looking for lessons in ebook writing, design, and marketing–examples, ideas, and tips–should visit Joel Friedlander’s Self-Publisher’s Quick & Easy Guides.

The first titles, The Self-Publisher’s Quick & Easy Guide to Copyright and The Self-Publisher’s Quick & Easy Guide to ISBNs and Barcodes, cover essential topics that every self-published author needs to know.

Initial impressions

The strength of the Guides lies in both Joel Friedlander’s years of experience as an author, publisher, and book designer combined with his ability to simplify and communicate complex information. As readers of Joel’s The Book Designer blog know, Joel is a master whose writing is filled with detailed and actionable information, yet informed, passionate, concise.

Here are some of the lessons authors and entrepreneurs interested in self-publishing their own helpful guides can learn:

  1. Relevance. I like the way that Joel’s first 2 Quick & Easy topics dealt with “universal” topics, essential to any author or self-publisher’s success.
  2. Organization. While reading the Guides, I took note of the way each topic was organized. Joel leads his readers through the topics beginning by explaining the relevance of the topic, the characteristics and background of the topic, then proceeds into details and “how to implement” information. He ends each topic with a list of recommended resources, plus a brief bio page about his blog and firm.
  3. Questions & answers. In each title, Joel uses questions and answers as a framework for presenting details. Not only does the Q&A framework makes it easy for readers to skim each page and quickly locate desired information, but the quesions and answers format adds visual interest to each page.
  4. Accessible. Joel wrote and designed his Quick & Easy Guides to be easy to read. Sentences and paragraphs are short, and there are frequent subheads which guide the reader’s eyes from topic to topic. Generous margins and line spacing frame the paragraphs. Screen captures are insert when appropriate.
  5. Branding. As you can see from the above graphic, Joel has branded his series with covers that create a friendly and unique image for the series. The simplicity of the cover designs permits the covers to reproduce well at small sizes online. A consistent color palette reinforces the brand, yet visually sets each title apart.
  6. Promotion. Authors and business owners interested in promoting their own self-published series should pay special attention to the way that the Quick & Easy Series has its own portal page, which is linked to separate links to separate pages for the Copyright and Barcodes titles. Another promoting lesson is the editorial calendar of upcoming titles, which creates anticipation for them.

Quick & Easy Guides bottom line

The bottom line is this: Joel Friedlander’s Quick & Easy Guides are important for both the lessons they teach about specific topics as well as the lessons they teach about writing, designing, and self-publishing e-books and other information products. Newcomers to self-publishing can learn the basics they need to know, and everyone can learn how to write, design, and market e-books from analyzing what Joel has done. (Note: this is not an affiliate recommendation.) What do you think? Are you going to be preparing a series of self-published guides to promote your expertise and fund your marketing? If not, what’s holding you back? Share your opinions below, as comments.

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