The easiest way to save time writing a book to build your business is to start by choosing a title that creates a simple content framework that makes your book easy to write.
One of the best examples I’ve seen is John Fox’s 99 Questions to Jump Start Your Partner Channel Brain.
As you’ll find out in an upcoming Published & Profitable interview, John’s 99 Questions title is masterful: the title not only instantly communicates the benefits his book offers, but the one idea per page format provides an easy, “paint-by-numbers” framework for writing the book…and also reading the book.
Once you identify the 99 questions your prospects want answered, all you need is provide a sentence or 2 of content that expands upon the question, explains its relevance, engaging your prospects and encouraging them to learn more.
Simplicity benefits both you and your readers
It’s very easy to over-intellectualize the writing process, making it harder–and more time-consuming–to write a book than it has to be.
In many cases, a simple, 99-Questions like, framework is better for you than a more “creative” structure, if your primary goals in writing and getting published are to:
- Increase awareness
- Attract new prospects
- Educate your market
- Pre-sell your competence
- Build a brand that differentiates you from your competition
The benefits of simplicity
Simplicity benefits both you and your readers:
- The sooner you write your book, the sooner you can get it published and in your prospect’s hands.
- The faster your prospect can read your book, the sooner they’ll visit your website to learn more, sign up for your newsletter, or contact you for more information.
Forget what you were taught about “creative writing”
If you’re interested in writing a book to build your business or your brand, your emphasis should be on brevity, organization, and simplicity. You’re not “writing for a grade” or critical praise. Instead, you’re writing to build long-lasting, mutually-beneficial, relationships with clients, customers, and prospects…and everyone is in a hurry.
Accordingly, strive for simplicity! Choose the simplest book title and structure that will get your book into your prospect’s hands as quickly as possible, and make it easy for readers to get engaged with your ideas. The sooner they get engaged, the sooner they’ll want to learn more about you and how you can help them. Do you agree or disagree with this approach? Please share your opinions and questions, below, as comments.