Here, in time for the holidays, is the third installment of gift book recommendations for authors, choose from the best of 2010′s best newly-published writing and marketing books.
Diamond, Stephanie. Prezi for Dummies.
As Published & Profitable friends and members know, for a long time I have been advocating mind mapping to help authors plan their books and their book’s marketing programs. (I even prepared a 5-part blog series describing a writer’s dashboard.)
During a recent Published & Profitable interview, Stephanie Diamond about her latest book, which shows how to use Prezi, an innovative online software approach to planning, collaborating, and sharing information.
As Stephanie describes in Prezi for Dummies, Prezi permits you to zoom-in to details, or zoom-back for an overall look at a project. Prezi is a hosted application, so you have access to your files from any Internet-connected computer. Prezi permits a new approach to creating and presenting information. See my first post about Prezi and Stephanie’s book, plus other posts here, and here.
Godin, Seth. Linchpin: Are You Indispensable?
Seth Godin is one of the world’s leading author, speaker, and marketing observer. Linchpin, which appeared at the beginning of 2010, is Seth’s most ambitious book to date.
Linchpin is a strongly written manifesto for personal change, that provides an occasionally harsh, but realistic, view of the way outsourcing, the events following 9/11, and the current banking crises, have forever changed the job market.
Seth’s message is bluntly stated: to survive, you have to do more than perform; you have to become indispensable to your boss, your employer, and your clients.
If you’re not indispensable, you’re likely to find your client or your employer unceremoniously dispensing with you during one of the worst job markets in American history!
Linchpin is definitely a wake-up call. Seth took more time writing this book than any of his others, and it shows. Seth’s recommendations are worth reading and implementing, so you can begin a program to reinvent yourself as an indispensable resource.
Handley, Ann and Chapman, C.C. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
One of Content Rules’ first sentences is “Content is Marketing,” a theme that’s developed in numerous ways through the book.
If the authors names are familiar to you, it’s because both are experienced online marketers and teachers. Ann Handley used content to create one of the most long-lived and successful online marketing brands MarketingProfs.
After an overview of the crucial role that content plays in marketing successful, Content Rules describes specific content creation techniques for blogs, podcasts, videos, ebooks, and webinars.
Throughout the book, there are numerous case studies, examples, ideas, and recommendations based on the author’s A-list first-hand experience creating content that creates brands and drives traffic.
Reynolds, Gar. Presentation Zen Design: Simple Design Principles & Techniques to Enhance Your Presentations.
Gar Reynolds is a “blog to book” case study. He began his Presentation Zen blog to share his ideas, and, as he described during during a Published & Profitable interview, his blog attracted the attention of several book publishers interested in publishing him.
The result became one of the top business books of 2008, changing the way business professionals view presentations. It’s influence, and strong sales, continues to drive the presentations category at Amazon.com.
Presentation Zen Design builds on the success of the original Presentation Zen book. It provides several additional layers of perspective and specific advice. Like the first book, it’s a beautifully laid-out and printed, delivering a message that extends beyond presentations to a broader range of marketing projects.
Roam, Dan. Unfolding the Napkin: The Hands-on Method for Solving Complex Problems with Simple Drawings
This is the follow-up to Dan Roam’s original The Back of the Napkin: Solving Problems and Selling Ideas with Pictures which introduced (or legitimized) the communicating power of simple, hand-drawn illustrations.
Whereas Back of the Napkin was example-driven, using health care reform as an example, Unfolding the Napkin provides the details and ideas needed to appreciate and implement the power of hand-drawn illustrations.
Simple drawings are a great way for authors to sketch out their book ideas and the market segments that each will appeal to
There are far more specific examples and best practices, making Unfolding the Napkin the ideal choice for authors and marketers who need a simple tool to boil complex ideas and decision-making considerations down to the basic, easiest-to-understand, essentials. Learn more about trends in visual thinking and Unfolding the Napkin in this earlier Published & Profitable post.
Scott, David Meerman. Real Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now
2010 has been a highly productive year for Published & Profitable Editorial Board member David Meerman Scott.
His original book, The New Rules of Marketing & PR continues to be a solid bestseller, introducing newcomers to Internet marketing to the latest rules.
In April, David and Brian Halligan presented a webinar that evolved into a highly successful book, Marketing Lessons from the Grateful Dead that appeared in August. Learn more lessons from this book in my earlier blog post.
Marketing Lessons from the Grateful Dead, by itself, would have guaranteed David Meerman Scott a spot in my 2010 list of best books of the year for authors!
Even while writing and promoting Marketing Lessons from the Grateful Dead, David Meerman Scott, however, was fine-tuning and editing Real Time Marketing & PR which continues his analysis of how the Internet is–once again–changing everything.
David’s Real Time message–like Seth Godin’s Linchpin–is a wake-up call for authors and business owners who have been hesitant to make substantive changes in the way they view the Internet.
David’s message is that businesses who fail to adopt to respond and adapt to the challenge of the Internet’s Real Time challenges are going to be missing more and more opportunities to take advantage of opportunities or respond to threats. As always, David’s insights and ideas are backed-up with numerous, and entertaining, examples and case studies.
As you read Real Time Marketing & PR, you’ll probably find yourself recalling viral marketing incidents that you had participated in by forwarding links to YouTube videos, etc. With David’s help, however, you’ll get the back-story as well as ideas for putting the power of Real Time to work promoting your book and your business.
Did I omit any important writing books published this year?
Have I overlooked any writing books published during 2010 that you think I should have included in my 3-part roundup of holiday gift book suggestions for authors? Let me know, as comments, if you have any additional suggestions or you don’t agree with my choices, above, or in Part 1 and Part 2.