Deepika Bajaj’s new book, Pink and Grow Rich: 11 Unreasonable Rules for Success, illustrates several time-proven techniques for choosing memorable book titles.
Deepika Bajaj is the co-founder of the Active Garage blog. Pink and Grow Rich summarizes the answers she received when she asked top women leaders to share their KEY to SUCCESS.
Deepika asked ONE Question and GOT many answers
The title of her new book teaches several important lessons about choosing a memorable title for your book as early in the writing process as possible.
Lessons in choosing a memorable book title
Here are some of the book title techniques that make Pink and Grow Rich a memorable book title:
- Familiarity. If Pink and Grow Rich sounds familiar, it’s because it strikes a familiar chord, probably reminding you of Think and Grow Rich, one of the all-time bestselling personal growth books in print since 1937. Think and Grow Rich–and similar titles like Speak and Grow Rich–provides a mental “hook” that provides a context, or frame of reference, makes the new title easy to remember.
- Color and cultural significance. The pink emphasis makes it even easier to member the title. Pink resonates with the color associations of “female” and the visibility of beast cancer fundraising efforts. Marketing professionals are also likely to reminded of the color association with Seth Godin’s Purple Cow: Transform Your Business by Being Remarkable.
- Engagement through surprise. The subtitle contains two unexpected elements. The first surprise is the emphasis on 11 Rules, instead of more commonly used 7, 10, or 12 to organize list elements. Few lists contain 11 points, once again, making the title stand out. he second unexpected element is the Unreasonable adjective. Personal development books usually offer reasonable idea and tips; here, however, is a book that offers Unreasonable Rules. Because the Un is unexpected it provokes your curiosity, helping make the title memorable!
- Short words, short title. Brevity is a virtue. Short, concise book titles that promise an obvious benefit are easier to say and easier to remember than longer, cumbersome titles.
- Short title, long subtitle. Like many bestselling nonfiction books, Pink and Grow Rich combines a short, memorable, title with a longer subtitle that provides additional information. The short title attracts attention, the longer subtitle explains and reinforces.
- Balance. As a glance at the above graphic shows, words of the same length, like pink and rich, contribute to memorable book covers and marketing materials. If the first and last words were of significantly different length, the title–and the graphic–would be significantly less memorable.
More tips for choosing memorable book titles
To learn more about choosing a memorable book title, check out Sam Horn’s POP! Create the Perfect Pitch, Title, or Tagline for anything or my own #Book Title Tweet: 140 Bite-Sized Ideas for Compelling Article, Book, and Event Titles.
What do you think? How does the title strike you? Have I overlooked any of the techniques that contribute to making Pink and Grow Rich a memorable book title? What else works, or fails to work, in the title and subtitle? What would you have done differently? Share your ideas, opinions, and questions about choosing memorable book titles as comments, below. Thank you.