Choose a memorable book title before you begin to write your book

Posted December 1st @ 1:35 am by Roger C. ParkerPrint

Tuesday’s writing tip for authors, #2 of 2

Deepika Bajaj’s new book, Pink and Grow Rich: 11 Unreasonable Rules for Success, illustrates several time-proven techniques for choosing memorable book titles.

Deepika Bajaj is the co-founder of the Active Garage blog. Pink and Grow Rich summarizes the answers she received when she asked top women leaders to share their KEY to SUCCESS.

Deepika asked ONE Question and GOT many answers

The title of her new book teaches several important lessons about choosing a memorable title for your book as early in the writing process as possible.

Lessons in choosing a memorable book title

Here are some of the book title techniques that make Pink and Grow Rich a memorable book title:

  1. Familiarity. If Pink and Grow Rich sounds familiar, it’s because it strikes a familiar chord, probably reminding you of Think and Grow Rich, one of the all-time bestselling personal growth books in print since 1937. Think and Grow Rich–and similar titles like Speak and Grow Rich–provides a mental “hook” that provides a context, or frame of reference, makes the new title easy to remember.
  2. Color and cultural significance. The pink emphasis makes it even easier to member the title. Pink resonates with the color associations of “female” and the visibility of beast cancer fundraising efforts. Marketing professionals are also likely to reminded of the color association with Seth Godin’s Purple Cow: Transform Your Business by Being Remarkable.
  3. Engagement through surprise. The subtitle contains two unexpected elements. The first surprise is the emphasis on 11 Rules, instead of more commonly used 7, 10, or 12 to organize list elements. Few lists contain 11 points, once again, making the title stand out. he second unexpected element is the Unreasonable adjective. Personal development books usually offer reasonable idea and tips; here, however, is a book that offers Unreasonable Rules. Because the Un is unexpected it provokes your curiosity, helping make the title memorable!
  4. Short words, short title. Brevity is a virtue. Short, concise book titles that promise an obvious benefit are easier to say and easier to remember than longer, cumbersome titles.
  5. Short title, long subtitle. Like many bestselling nonfiction books, Pink and Grow Rich combines a short, memorable, title with a longer subtitle that provides additional information. The short title attracts attention, the longer subtitle explains and reinforces.
  6. Balance. As a glance at the above graphic shows, words of the same length, like pink and rich, contribute to memorable book covers and marketing materials. If the first and last words were of significantly different length, the title–and the graphic–would be significantly less memorable.

More tips for choosing memorable book titles

To learn more about choosing a memorable book title, check out Sam Horn’s POP! Create the Perfect Pitch, Title, or Tagline for anything or my own #Book Title Tweet: 140 Bite-Sized Ideas for Compelling Article, Book, and Event Titles.

What do you think? How does the title strike you? Have I overlooked any of the techniques that contribute to making Pink and Grow Rich a memorable book title?  What else works, or fails to work, in the title and subtitle?  What would you have done differently? Share your ideas, opinions, and questions about choosing memorable book titles as comments, below. Thank you.

Pink and Grow Rich

ActiveGarage is delighted to present Pink and Grow Rich: 11 Unreasonable Rules for Success,” an inspiring e-book by ActiveGarage co-founder Deepika Bajaj

Wondering if this e-book is for you?

Here are a few questions to help you figure that out.

  • Are you looking to unleash your leadership potential?
  • Have you been giving yourself perfectly valid reasons for why you cannot be the person you always wanted to be?
  • Are you wondering what does it take to grow as a leader?

If your answer to ANY of the questions above is “Yes“, then Then this book is for you.

Think about it, for all the possibilities that exist in the world, if you give yourself one reason for why you cannot take responsibility to be that person – it makes you REASONABLE.


When Deepika talked to many women leaders and asked them their KEY to SUCCESS. She asked them ONE Question and GOT many answers. In doing so, something powerfully shifted within her. She felt inspired, motivated and empowered. Their self-belief and confidence apart, they were UNREASONABLE.

They took total responsibility of their dreams. They were UNREASONABLE about their demands and requests to themselves and the world. They did not GIVE up or GIVE in.


Deepika, with this e-book can make one promise that if you had one reason for NOT living your DREAM – you will find that with the UNREASONABLE Rule Book – 11 UNREASONABLE RULES of success that will help you OWN your dreams. You will know how to live your life, use your own mind, go toward your dreams that you want to make REAL and SOLID.

The 6C Framework

That’s not all – Deepika went deeper with what she calls “The 6C framework” – 6 common characteristics of  leaders. In this e-book, she shares these characteristics that gives them the energy and vitality to get the work that needs to be done (to achieve their dreams), DONE! She shares excerpts of her conversations with these women that bring to light their passion and commitment.

PINK and Grow RICH -11 UNREASONABLE rules for success touches on what REAL wealth is.  You will read memoirs from “RICH and Famous” who dared to be RICH – like they wanted.

Are you ready to be RICH?

Steps to download the book:

Pink and Grow Rich is available for immediate download in a standard PDF format (approximately 4.4MB in size). Please follow the steps below to get the book:

  1. Click on the download button below. This will take you to the payment page. Please read the instructions carefully & make your payment.
  2. Once your payment is processed, you will be taken to a page where a window will pop up with the option to “Open With” or “Save file” the file on your computer.
  3. Select “Save file” and press OK and save it in the desired location on your computer.
  4. Since the e-book is in a PDF format, you will need to have Adobe Acrobat Reader (version 9.4 or above is recommended) installed on your computer. Acrobat Reader is available for free and can be downloaded by clicking here.

Get the Book for $9.95 by simply clicking on the button below.


In case you have any questions or concerns about your purchase, please feel free to reach out to the Active Garage Support







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  1. Pingback: » A BIG Thanks for eBook Review on December 14, 2010
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    March 23, 2011

    Title of the book has so much importance , it must be eye catching also coz when a reader is wandering on shelf full of books then the title is the thing which catches the attention…….

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    March 14, 2012

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