Keys to writing a successful personal growth book

Posted July 12th @ 9:58 pm by Roger C. ParkerPrint

snow-pat-cov-destiny-two-5Monday’s book planning tip for authors

Authors interested in writing a successful personal growth book should carefully study Patrick Snow’s Creating Your Own Destiny: How to Get Exactly What You Want out of Life and Work.

Whether considered from the point of planning, writing, promoting, or profiting, Creating Your Own Destiny represents author best practices at work.

A quick glance at Patrick Snow’s store reveals just how profitable a single well-written book can be in terms of changing an author’s life and providing them with exactly the life and work they desire.

On 2 previous occasions, I’ve discussed Creating Your Own Destiny from a writing and promoting perspective. Today, I’d like to discuss two aspects of planning and getting it right the first time.

And, Patrick did get it it right the first time; since over 150,000 copies of Creating Your Own Destiny have been printed since Patrick first self-published it in the early 1990′s. The current, second edition, was published this year by John Wiley, a leading trade publisher.

snow-patrick-compasstwo52Planning for consistency & simplicity

One of the biggest lessons that highly successful authors teach is the importance of creating a simple, easily expressed, but infinitely expandable, structure, or methodology, for communicating and developing their ideas. In Patrick’s case, it’s his 4-part mantra: Dream, Plan, Execute,and Soar.

Whether you encounter this in his book, on his website, or personally signed on the inside front cover of a review copy of his book, his 4-part mantra is always present, reinforcing the same message.

snowpatrickcreatetoc-fourTranslating a mantra into a book

As you can see from the mind map to the left, or when analyzing Creating Your Own Destiny’s table of contents, using the Search Inside feature on the page describing the book, Dream, Plan, Execute, and Soar form the book’s 4-part foundation.

Takeaway planning lesson for writing a successful personal growth book

The lesson is obvious: once you identify the system, or process, that will help your target market overcome their problems or achieve their goals, you have achieved a major breakthrough in writing a successful personal growth book.

Once you identify your unique system, or process, for helping your readers, even if you haven’t written a single word of text, you’re well on your way to success!

Patrick Snow will be sharing his writing and book marketing experiences in his Publishing Institute, September 21 to 23, 2010.

Publishing a successful personal growth book is easy once you have planned your way to a system or process that is easy to communicate, easy to remember, yet capable of being described as a series of steps, or tasks. Once you can identify the building blocks, there are dozens of ways you can “fill in the blanks” and write the words needed to flesh-out each chapter. Once you know the system, you can explore writing your book with others, i.e., ghostwriters or partners, or you can devise a system, based on writing your book as a series of blogs, newsletters, or podcasts, to bring your book to life. But, before you can explore these shortcuts to writing a book, you have to start with the building blocks. What do you think? If you’ve written, or are writing, a personal growth book, does this advice make sense to you? Have you already identified your readers, their needs, and the steps they need to take?


  1. Laura
    July 13, 2010

    Wow, thank you for this great explanation Things well done inspierd to do things well done too.

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