Scott Belsky’s Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality proves, once again, that you don’t have to read a book to profit from the lessons it teaches.
As soon as I finish this post, I’m off into the heat and humidity to buy a copy of Making Ideas Happen. But, before I go, I’d like to share some early lessons.
Author profits begin with choosing the right title
Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality proves, once again, that the choosing the right title is the shortest distance between writing a book and selling a book.
Scott’s title exhibits many of the 16 characteristics of effective book titles described in #Book Title Tweet: 140 Bite-Sized Ideas for Choosing Compelling Article, Book, and Event Titles. These include:
- Promise. Effective book titles promise an obvious benefit, one the author’s target market urgently wants to enjoy.
- Transparency. Effective book titles communicate at a glance, without clutter or ambiguity. There’s nothing to “puzzle out” or study; the benefit is obvious, presented in everyday, easy-to-speak conversational terms.
- Brevity. As a glance at the book cover, above, shows, short titles based on short words permit setting the title in a large, bold, type size. This creates “billboard” book covers that attract attention from a distance in a crowded bookstore or can be read online, even when shown as a tiny thumbnail images barely an inch high.
- Title/subtitle partnership. One of the “classic” title techniques is to combine a short, telegraphic title with a longer subtitle that amplifies the title’s promised benefit by providing supporting details.
- Action verbs. Effective book titles are often build around gerunds, i.e., verbs ending in ing. Making and Overcoming imply a state of action, implying that progress is already taking place.
The rewards of choosing the right title
The rewards of choosing the right book title and early promotion can be seen in Making Ideas Happen’s immediate sales success. Two and a half months after its publication, Making Ideas Happen is one of Amazon.com’s Top 100 (overall) books, a sales leader seller in several categories, and an iPad and Wall Street Journal best-seller. Download a PDF Excerpt.
One of Published & Profitable’s central tenets is the importance of planning for profitability, i.e., identifying potential back-end profit sources and having the profit systems set-up and in-place, ready for readers when they visit the author’s website, looking for ways to implement the ideas in the book.
Authors who wait until their book is published before planning and setting-up back-end profit systems are simply too late; they’ll never make up for the lost profit opportunities generated by their book’s publication.
As you can see from Scott Belsky’s bio, or a glance at the offerings on his Behance site, you can see that a portfolio of up-and-running products and resources, including both on-line and off-line resources, already exists.
Without a doubt, we’ll be returning to the Scott Belsky’s Making Ideas Happen, and the Behance network; there are far more profit ideas, lessons, and tips than a single blog post could ever describe. But, in the meantime, if you’ve read his book or have visited Behance.com, please share your ideas and takeaways below, as comments. I’d especially like to hear your comments on the Making Ideas Happen title and the lessons it reinforces. Now, I’m off to buy a book!