Thursday’s profit tip for authors

Screenr.com is a free online resource that helps authors create instant screencasts for Twitter, e-mail, and other online marketing tasks.

Screenr uses a simple, easy, 3-step, interface. My first video and second video may not be perfect, but it exists! It’s enough to provide a foundation for future improvement.

How can video boost your profits?

Authors can boost their profits using instant screencasts for Twitter to sell more books, promote their back-end coaching and consulting, and generate more invitations to speak:

1. Take prospective readers on a tour of your book’s table of contents. Walk them through your outline, or the mind map, you created to guide your writing. Describe the decisions you made, and the reasons for your choices. Instead of a single, long video, create a series of Monday Morning Reports at weekly intervals, featuring one chapter at a time.
2. Create a mini-documenary, or video scrapbook, showing highlights of your book’s journey to publication. Share the ups and downs of progress and setbacks as e-mails are sent and received, drafts are written and revised, and different titles and cover designs are created and rejected.
3. Build sales momentum before the publication of your book. Drive early sales by showing the bonuses you and your marketing partners will immediately send to readers who place their orders before your book’s publication date.
4. Promote your free sample chapter. Provide a narrated walk-through of the contents of the free chapter that visitors can download from your website. Describe why you choose that chapter, what readers will gain from the chapter, and share some of the visuals that appear in the chapter.
5. Describe the bonus content available to readers. Prepare a narrated video tour of the bonus content page on your website, showing the free resources available to readers who register on your website.
6. Build anticipation by sharing your progress. Create a short weekly Friday Video Wrap-up each Friday. Sit back, and describe the progress you made over the previous week. Develop a way of visually communicating your progress by showing pages written or chapters completed. Be guided by the “thermometers” fund raisers like the United Fund use to track contributions.
7. Provide a video tour of the assessments, checklists, exercises, questions, and worksheets in your book. Using your word processing software program, fill in the various questions on your worksheets, and discuss the implication of different responses.
8. Create a video tip of the week based on your book. Each week, post a new video showcasing an idea, tip, or strategy discussed in your book.
9. Promote upcoming teleseminars and webinars based on your book. Share a behind the scenes look at the steps you take to put an event together, and invite comments and suggestions.
10. Use a video book report to position your book. Show the covers of competing books while you describe their pros and cons, emphasizing how and where your book is different.

How will you use Screenr’s instant screencases for Twitter to boost sales of your book while developing new speaking opportunities and building your back-end profits. Share your ideas and suggestions for additional video marketing projects as comments, below. Most important, if you’re an author already using Screenr to sell your book and your back-end profits, share the URLs where your screencasts appear with other Published & Profitable friends and members.