Branding your website with a home page graphic that tells a story

Posted March 31st @ 12:49 am by Roger C. ParkerPrint

dpbestflow-explan-hom-four5Wednesday’s promoting tip for authors

The first-screen graphic on the home page provides an excellent example of telling a story while creating an memorable image.

The site, sponsored by the American Society of Magazine Photographers and the Library of Congress,  shares best practices and resources for digital photographers.

Image + Explanation = Brand

What you see above is the just first-screen! To fully appreciate the graphic, however, you have to see it in the context of the full home page, and you have to read the text to understand how everything fits together.

When you visit the site, notice the 3 lines of text above the graphic. This text clearly and concisely describes the site’s intended market and the benefits it offers to digital photographers.

In addition, notice that the the text above the graphic contains a link to a survey that is a model of well-executed marketing research.

I want to know what you think

Do you like the colors and message on the home page of this site as much as I do? What do you like, and what would you be different? In addition, do you know any other sites that use a home page graphic that tells a story and explains the significance of the URL as clearly as this site? Share your ideas and opinions as comments, below.


  1. Bonnie
    April 6, 2010

    Yes, I like the colors. And image + explanation drew me into the site and I spent almost 30 minutes exploring it. VERY effective.

    Thanks for your post.

  2. Roger C. Parker
    April 7, 2010

    Dear Bonnie:
    And thank you for your comment! I’m glad you shared your experience with the site.

    Let me know of other, similar sites!

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