John McWade’s Before & After magazine has taken the PDF to a new level of reader-friendly design by optimizing their design newsletter for multiple viewing options. They have developed an realistic alternative to the typical “one size fits all” mentality of PDF formatting.
- Portrait, or vertical, oriention is the popularl PDF format for ebooks, reports, and white papers. Vertical PDFs ae familiar can be printed on 3-hole paper and stored in 3-ring binders.
- Landscape, or horizontal, orientation, however, is best for onscreen reading. As ebook authors like Rajesh Setty and Seth Godin have shown, landscape orientation fits most computer monitors, for easy viewing.
To solve the differing needs of different reader, Before & After Magzine’s PDFs contain pages optimized for both portrait and landscape reading and printing. The first pages are formatted for landscape viewing on a computer monitor or saving in a presention-format binder.
In addition, the PDFs also contain pages formatted in a 2-up paper-saver format that allows 2 pages to be printed on a single sheet of paper.
Click the thumbnail image at left to view the table of contents PDF.
When printing, of course, you have to take care that you only print the desired option, i.e.you must select the right option from the From page and the To Page area of the printer dialog box. Otherwise, you’d be printing 2 copies of each page.
Another convenience feature built into Before & After’s PDF format is an easy way to send copy free a copy to a coworker or friend with just 1 click.
A final way Before & After increases reader satisfaction is by consecutively numbering each page, and including each issue in the table of contents.
Turning design dollars into profit dollars
Graphic design adds value by presenting a unique, appropriate image that encourages prospects to buy. In the case of publications, design not only makes documents look more inviting, but it contributes to easier reading. Visit Before & After Magazine and explore the PDF options. What do you think? Do you think your prospects and clientswould like the idea of offering alternative formats for onscreen and printed reading?