Get a new perspective on social media when I interview Mitch Joel, the master social media marketer who has helped define social media marketing with his Six Pixels of Separation blog and book.

Mitch will be my guest on the next Guerrilla Marketing Association interview. This interview offers a unique opportunity to learn from one of the most influential voices in social media marketing.

When Google wanted to explain online marketing to the top brands in the world, they brought Mitch Joel to the Googleplex in Mountain View, California.

Mitch Joel’s book, Six Pixels of Separation: Everbody is Connected, Connect Your Business to Everyone, provides a road map to social media mastery. It provides a new perspective on social media and provides numerous examples and case histories of businesses profiting from social media.

The leading voices in contemporary marketing and behavior have praised Six Pixels of Separation. Examples include Chris Anderson, editor in chief of Wired magazine, and author of The Long Tail who wrote:

Six Pixels of Separation shows us how our world of commerce has changed, using real-world business examples and written with the entrepreneur and business person in mind.

Others social media authorities and leading practitioners have also been generous in their praise of Six Pixels of Separation:

• Dan Ariely, author of Predictably Irrational, wrote:
  Whether you are a Fortune 500 CEO, an entrepreneur, or a college kid dreaming about starting your own business, Six Pixels of Separation is an essential road map to our intricate and complex social connections. Mitch Joel helps us understand this emerging world, and turn its force into our ally.
• Daniel H. Pink, author of the best-selling A Whole New Mind, commented:
  In today’s world of constant Twittering, pinging, poking, and Facebooking, connecting your business to your customers is essential. Trouble is, the old rules won’t help you much. Today, as Mitch Joel explains in this terrific book, survival depends on creating real value, speaking authentically, and building trust. For anyone looking to understand the new media landscape, Six Pixels of Separation is the ultimate guidebook.
• Craig Newmark, founder of Craigslist, wrote:
  Social media in all forms are becoming the dominant form of interaction on the Net, whether blogging, Twittering, Facebook, LinkedIn, etc. Six Pixels of Separation clearly describes this new family of media, offering realistic ways to get involved and productive in a hurry.

A popular speaker, Mitch Joel has shared the stage with former President of the United States, Bill Clinton, Anthony Robbins and Dr. Phil.

Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.”

Get a new perspective on marketing with social media when I interview Mitch Joel, author of Six Pixels of Separation for the Guerrilla Marketing Association. The call takes place Wednesday, February 17, at 7:00 PM EST. To attend, visit the Guerrilla Marketing Association website or e-mail me for a personal invitation to this call. There will be an opportunity for you to ask Mitch questions about social media and his author journey to a published book from one of the top book publishers.