Although rarely mentioned in the same breath as creativity, storytelling, grammar, and syntax, author profitability depends as much on market research as do the profits of any well-run business.

Business history is filled with quickly-discontinued new products that had cost millions of dollars to bring to market, but failed to deliver. And many authors have discovered the disappointment of enthusiastically-written books that failed to attract the desired book buyers.

Learn more about market research

On Thursday, December 10, I’m hosting a Premium Guerrilla Marketing Association program, an Author Guide to Market Research. On hand will be Robert Kaden, co-author of Guerrilla Marketing Research and More Guerrilla Marketing Research.

We’ll be discussing the importance of market research and the contributions market research can make to author profitability.

We’ll be discussing topics like:

• Free and low-cost resources and tools for marketing research
• Most important questions that market research can help authors answer
• Tips for identifying the right questions, the right market segment, and ways to avoid inadvertently influencing research results.

Published & Profitable members can learn more about this Premium event on the member page where the recording of the teleclass will appear, along with note-taking sheets and worksheets.