Last week, I ran across a Tweet containing a link to a blog post containing examples of high-impact, minimalist website design at its best.
All of the examples were good, but one stood out, and remains, a week later, one of the best examples of visitor-oriented website design that I’ve ever seen.
All authors could benefit from the lessons taught by Tiffani Jones and Matt Brown’s Second & Park website. Highlights include:
- White space at the top framing the principal’s name and contact information.
- Engaging, benefit-oriented headline emerging from a “what’s going on?” black and white photograph.
- The distinctive (and surprising) branding power of black & white in a color web world.
- Typography. Note the excellent typeface choice and careful letter spacing in the main headline, and the “write, edit, & review” subtitle.
- The clear and simple presentation of the benefits of hiring her tucked immediately below the photograph.
- Layout. Note the layout of the “write, edit, & review” subtitle and the 3 categories that follow, i.e., “Websites & apps,” “Blogs & articles,” and “newsletters.” There’s always something pleasing about dividing space into 3 equal parts, especially when introduced by a subtitle to the left.
Basically, first-time visitors to the site learn everything they need to know to want to contact Tiffani and Matt.
There’s more to the site, which I’ll be covering in greater detail in Published & Profitable, but–basically–I’m convinced in just the first screen that the principles know what they’re doing.
What do you think?
Do you agree or disagree? Do you know of any other high-impact, minimalist website designs that you’d care to share with Published & Profitable’s friends and members? More important, do you know of any author websites that use any of the above techniques, to promote the author’s books and/or services? Use the comments area, below, to share your thoughts.