Monday’s planning tip for authors

Book titles play a “make or break” role in the success of your nonfiction book. One of your most important planning topics is to choose the right title:

• Choose the right title, and you establish instant rapport with your intended readers. The right title clearly indicates who should buy your book, why they should buy your book, and how readers will benefit from your book. Strong titles cross boundaries; they communicate audibly and visually, contributing to sales success in bookstores and online.
• Choose the wrong title, however, and your book becomes invisible. Just as the headline is the most important part of an advertisement, the title is the promise that compels prospective readers to pay attention to your book and the subtitle and expert endorsements that follow.

Attend a free title-selection teleseminar

Published & Profitable friends and members interested in choosing the right titles for their nonfiction books are invited to attend my free teleseminar Tuesday, November 3, at 4:00 PM EST.

I’ll be sharing the characteristics of effective book titles and a 3-step process for choosing the right title. There will be handouts and an opportunity to ask questions and receive some impromptu coaching.

To attend this call, dial 218-486-1616 and enter PIN 513391#.

Suggestion

To make sure your questions about choosing titles for nonfiction books are addressed, please submit them to me in advance as comments, below. Thank you.