Thursday’s profit tip for authors

Self-employed professionals and firms interested in getting the inside story of the business impact of writing a book will find the information they’re looking for in the detailed 2-part Business Book Publishing Series report from RainToday.com, the research and publishing arm of the Wellesley Hills Group.

• Report One contains 80 pages. It’s title is The Business Impact of Writing a Book: Data, Analysis, and Lessons from Professional Service Providers Who Have Done It.

• Report Two is The Ultimate Guide to Publishing and Marketing a Business Book. Report Two contains 230 pages of advice and interviews.

Detailed research study of 200 authors

What sets The Business Impact of Writing a Book apart from other books on getting published is that it’s based on detailed research data and comments gathered from studying the experiences of 200 authors and the impact their books had on their firms.

Report One focuses on a published book’s ability to help the business development activities of the author’s firms, including the ability to:

1. Generate new business leads and opportunities
2. Close new business deals
3. Secure speaking engagements
4. Charge higher fees
5. Improve brand image
6. Differentiate themselves from their competitors

The results clearly substantiate the power of a book to positively influence the sales efforts of service based firms. From the findings:

• 56% of authors reported a “Strong” or “Very Strong” influence on their ability to generate more leads for their services.
• 38% of authors reported a “Strong” or “Very Strong” influence on the ability to close more deals.
• 63% of authors reported a “Very Strong” or “Strong” influence on generating new clients.

These, and dozens more metrics, were exhaustively reported, analyzed, and backed-up by comments from the authors themselves.

If you, or your co-workers, are hesitant about whether or not a published book will help you achieve your business goals, you’ll find the detailed answers in this report. The credibility of the authors studied, the questions analyzed, and the documentation of the research, deliver research conclusions that speak for themselves.

Also included in Report One is a transcript of an interview with Bob Bly, often referred to as “America’s most respected direct response copywriter,” who also has written more than 40 published books on marketing and writing.

Detailed step-by-step “how to” advice

The second report, the Ultimate guide to Publishing and Marketing a Business Book, is organized into 4 main sections:

1. Working with a literary aent
2. The book proposal and pitching process
3. How to make the writing process easier
4. Marketing your business book.

Each detailed procedural for the four sections are accompanied by extended commentary, including tips and strategies,  from the authors, their literary agents, and editors at publishing houses. In many cases, the Guide includes detailed templates ready to be adapted to the author’s specific projects.

In addition, Report 2 includes an additional 124 pages of “Perspective” transcriptions of  interviews with authors, literary agents, and publisher acquisitions editors.

Why the Business Impact of Writing a Book Report is so important

The value of this 2-volume report is based on its nonpartisan research study of a sizable population of authors who were writing books specifically to benefit their firms. Their goals are the same as ours, so the Report 1 research results and Report 2 implementation guide is especially relevant to us.

The Wellesley Hills Group is a management consulting, marketing, and lead generation firm focused on helping professional services firms grow. The Business Book Publishing Series is uniquely qualified to deliver the information that business professionals need to make informed decisions and move forward as efficiently as possible. It deserves serious consideration by any business owner considering writing a book. Learn more about the The Business Book Publishing Series here.