Friday’s upcoming event calendar for authors
Learn how to solicit blurbs and expert testimonials for the front and back covers of your book before your book appears.
Blurbs are brief front and back cover quotations recommending your book supplied by authors and other experts in your field. Cover blurbs are one of the most powerful tools you can use to position your book and enhance the credibility of your personal brand. The example, above, is from the back cover of my Design to Sell.
Learn how to attract blurbs, for free!
Published & Profitable friends and members are invited to attend an Author Guide to Cover Blurbs next Tuesday, November 24th. I’ll be describing a 3-step process for attracting the right words from the right experts. You can learn:
- The power of cover blurbs
- When to begin assembling cover blurbs
- How to choose the right experts
- What to say and what to send
How to attend this valuable free call
Published & Profitable’s Author Guide to Cover Blurbs call takes place Tuesday, November 24th, at 4:00 PM EST. There is no charge to attend. Attendees will receive a note-taking sheet plus a worksheet to guide their efforts to get pre-publication expert cover blurbs.
To attend, call 218-486-1616 and enter PIN 513391#.
There will be an opportunity for callers to ask questions, comment, express concerns, and receive free coaching during the last 15 minutes of the call. The call will be recorded and added to Published & Profitable’s archives for member access. You can also submit your questions before the call as comments, below.
November 24, 2009
Roger,
When getting endorsements from the “average” person is it okay to use initial only or do I need a name?
November 24, 2009
Dear Peter:
Great questions.
Whether they’re “average” or not, the cover blurb’s credibility factor goes up when you mention both a first and last name, rather than just the initials.
When appropriate, if they’re a reader–as opposed to a perceived expert–it also helps to qualify their credibility, i.e., “President of Humbolt Design” or “Top 10 Realtor of the year,” or “mother of3.”
Anything you can do to provide context to the blurb will help!
Best wishes on your writing projects.
Roger