Thursday’s profit tip for authors

Grant Griffith’s Blog for Profit site shows how to make it easy for your prospects to buy your coaching services. Grant’s example shows that clarity and simplicity are powerful tools for authors to use leveraging their books and ideas into coaching profits.

Coaching profits begin with a prominent link

Our story begins with a link in the blog header announcing, in plain and simple English, that Grant offers blog coaching services.

Notice the fullness of the explanation; the link not only makes it obvious he offers coaching services, but the link, (and its Alt tag), explains the type of coaching services offered.

In addition, note that the link is repeated on every page of the blog, constantly reminding visitors that blog coaching services are available, and where to go for information.

Visitor-centric copywriting

When you click the link, you’re taken to the page describing his coaching services which was clearly written from the visitor’s point of view.

The first paragraph creates demand:

Blogging is by no means an exact science, it is more of an art. If you are serious about using your blog to market and promote your business or professional service firm, there are many techniques you can take advantage of to make it successful.

This is followed by the subhead, Issues Bloggers Face Daily, which–in turn– introduces a bullet list of typical blogging concerns, i.e., traffic, SEO, PageRank, attracting comments, etc.

The page ends with the 3 coaching options shown above, basically, a variation of the classic Sears Roebuck good, better, best approach.

The 3 options and buyer benefits are clearly stated, the “buy now” buttons are large, and you can easily see which credit cards are accepted.

Questions you may be asking yourself…

The above example raises several interesting questions, such as:

• Where’s the “free call” option? Should Grant be offering a free introductory consultation as a lead-in to his marketing funnel and coaching services?
• What are the pros and cons of putting your prices on your web site? Is Grant inviting price competition or weeding out callers whom he might not want as clients?
• Is he under-pricing his coaching? Or, is he subsidizing the acquisition of qualified prospects?

Most important, how are you selling your coaching services? How are you making it easy for your prospects to purchase your coaching services? Has your coaching page undergone change and refinement over time? Share your experiences and favorite examples with us, as comments, below.