Website usability tip for authors with multiple book titles

Posted October 28th @ 10:54 am by Roger C. ParkerPrint

joe-polish-home-four-5Wednesday’s promoting tip for authors

Joe Polish shows authors how to design a visitor-friendly website, even if they have written books in more than one field.

His website,www.joepolish.com, shows how it’s possible to make it easy for visitors to quickly locate the information they’re interested in.

Within two clicks, visitors can locate assistance that’s appropriate for their needs.

2 clicks are all it takes for visitors to locate desired information!

Start by identifying yourself

In the upper left of his website–the most important area of the screen–visitors pre-qualify themselves by selecting one of 4 information and occupation categories; Cleaners, Business Owners, Restorers, and Information Marketers, as shown in the above example.

The remainder of the space on the home page promote his free 7 Steps to Writing a Successful Ad report. Note that this report is of interest to the majority of his web visitors and is essential to his permission-based marketing follow-up program.

joe-polish-business-four-5What kind of help do you want?

Immediately after selecting one of Joe’s 4 major occupations, visitors are taken to a page that offers equally-obvious access to between 3 and 4 different types of content appropriate for the category.

From here, a second click takes visitors to a page where they can access the information they’re interested in.

Complexity made simple, navigation made easy

All in all, the Joe Polish site is pretty slick; it’s a prototype that authors with titles and back-end products in different areas could easily adopt.

As always, I encourage you to look “behind the obvious,” and pay less attention to the specifics of text and graphics than to the basic idea of occupational choice leading to type of help desired leading to a sales page that makes it easy to order.

What’s your favorite author website?

Do you know of other multi-title authors who have websites as visitor-centric and easy to use as Joe’s? Share your comments as comments, below.  Special thanks to Merrill Clark, New Hampshire Direct Response Copywriter, for pointing Joe’s valuable resource out to me.

2 Comments

  1. Bret Clement
    October 29, 2009

    Great read. There are some new low cost usability tools available now as well – authors can hear what actual users think about their sites.

    Website Magazine reviewed some of these tools: http://bit.ly/2RATxW (I work with one of them, UserTesting.com, that sells recorded video user tests for $29 each). But the article is good for people developing author web sites.

  2. Roger C. Parker
    October 29, 2009

    Dear Bret:
    Thank you for the great information.

    The work you’re doing is vitally important; why offer good content unless it gets the traffic it desires?

    Thanks for sharing the links.

    Roger

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