Economist Videographics show right way to drive website traffic

Posted October 26th @ 5:55 pm by Roger C. ParkerPrint

economist-videogra-four5Animation often obscures more than it illuminates, but the Economist’s Videographics page displays the right way to drive readers of their print magazine to their website.

By default, the page displays the video graphic referred to in the current issue.

In addition, the page (actually wider than the portion displayed at left) contains thumbnails to additional 21 video graphics.

Relevance of the page

Each of the video graphics has lessons to teach information architects and graphic designers, as well as their author and business executive clients.

By studying the examples displayed, you’ll gain a new respect for the ability of color to code information and add selective emphasis.

As I viewed the page, I asked myself the same question you may be asking yourself: “How can I use video graphics to help tell my story?”

If you’re using animated information graphics to tell your story and drive print traffic to your website, I’d love to hear about it. Send me the URL so I can see what you’re doing! Use the comment form, below.


  1. Mark Joyce
    October 30, 2009

    I added this link to my Visual Literacy bookmarks.

    They are doing a excellent job of making optimal use of
    the brain’s complementary dual processing channels, visual and auditory.

    The graphics are two-dimensional, enhancing readability and the narration frees one to listen, look and reflect simultaneously.

    A great model of what’s possible in the realm of clear, informative presentations!

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