Wednesday’s promoting tip for authors
Ilise Benum and Peleg Top, co-founders of Marketing Mentors, provide an excellent example of effective online list-building. It provides a great example of best practices at work.
As even a quick glance at their sign-up page, at left, shows, the page’s purpose and desired visitor action are immediately obvious.
The page is organized and presents a calming, yet engaging, image.
The copy begins by describing the benefits of signing up for their newsletter in a pleasant, conversational tone.
Call to action
Best of all, the call to action is very strong, and is appropriate for those ready to sign up as well as those who remain unconvinced.
- If you’re already convinced, just select the Subscribe option.
- If you’re not convinced, you can See a Sample Newsletter.
The closer
If you’re still not convinced, the section closes with mention of the free bonus report that you get when you sign-up for the newsletter. The language of the bonus is especially well done: 20 ways to get your prospects to call you back and how to deal with that painfully loud silence.
The close is short and sweet, written with an empathetic twinkle in the writer’s eye, creating a very pleasant visitor experience.
What’s your favorite online list building incentive? Submit your suggestions for newsletter sign-ups and incentive bonuses below, as comments.
October 27, 2009
Love your ideas & blog. I’m going to sign up for your newsletter.
Blessings,
J. Aday Kennedy
The Differently-Abled Children’s Author
http://www.jadaykennedy.com
http://jadaykennedy.blogspot.com/
http://www.facebook.com/jadaykennedy
Coming this winter Klutzy Kantor
http://klutzykantor.blogspot.com/
October 28, 2009
Dear J. Aday:
Thank you for the kind words. And, congratulations on your success. I see from your website that two new picture books are going to be published.
I applaud your efforts and approach. Best wishes.
Roger
April 20, 2010
Long time lurker, thought I would say hello! I really dont post much but thanks for the good times I have here. Love this place..
When I was hurt in that truck accident my life would be changed always. Unfortunately that driver had no car insurance and I was going to be in pain for ever.
This was not time for me to start and guess what to do. I had to find a good accident lawyer to help me get what I needed. After all, my family was counting on me.
How dreadful was it? I has bedridden for 3 months, I had to have constant care and my clinic bills went through the roof!
Fortunately, I found a good referral site to help me.
I will post more later this year to tell you more about what I have been going through.
If you need an accident lawyer try the guys at http://theaccidentlawyers.org