Thursday’s Profit Tip for Authors

Sharing plays a major role in the lives of fast-rising and influential authors like Rajesh Setty.

Authors like Rajesh share in many ways. While pushing the boundaries of ideas, technology, and design, they make relevant, helpful information available to the community at no cost–for the good of the community.

A case in point is Rajesh’s latest book, defiant! Practical Tips to Thrive in Tough Times. defiant! offers a mix of  inspirational ideas and “street smarts” to a community currently experiencing economic setbacks and diminished options.

The layout and design of defiant! deserves as much attention as its content.

When downloaded as an Adobe Acrobat PDF, defiant! represents the state of the art in design for easy on-screen reading.

The design complements the ideas it communicates; there is a refreshing optimism to the bright accent colors, set off by white space and a contrasting footer. Onscreen reading is easy and pleasing.

Another way that Rajesh Setty shares is that he doesn’t hog the spotlight: defiant! was an exploration of social media’s ability to gather contributions from over 80 individuals around the world. Rajesh’s voice does not dominate, it complements, his other contributors.

I’ve been following Rajesh since I interviewed him following his first book, Beyond Code: Learn to Distinguish Yourself in 7 Steps, which was writtten to encourage IT professionals to take a longer range view of their careers.

One of most creative efforts is his popular and pioneering #ThinkTweet Book 1: Bite-sized lessons for a fast paced world which is one of the most inspirational books you can comfortably read while traveling or waiting for your next meeting to begin.

Rajesh Setty is on the cusp of becoming one of the most popular authors from Silicon Valley who is not afraid to take a gentle, long-term perspective in these “every man for himself” times.

Rajesh may never meet every individual who finds inspiration and sustenance from defiant! following a layoff or cutback, but I’m sure he appreciates the appreciation being sent his way.

Visit Active Garage and learn more about a writer we’re going to be hearing a lot more about in coming months and years.