Friday’s upcoming event listings for authors (#1 of 2)

Join me when I ask Michael McLaughlin to share the inside story of his latest book, Winning the Professional Services Sale, on the next Guerrilla Marketing Association call.

A noted “consultant to professional consultants,” Michael will share some of his secrets and unconventional strategies to reach more clients, land more profitable work, and still have a family life, too.

Michael McLaughlin is the founder of MindShare Consulting LLC, a firm that helps professional services organizations design innovative strategies to get more clients, land profitable work, and build resilient businesses.

Michael’s book & newsletter publishing background

Michael McLaughlin is the coauthor of Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients. This was the first book to apply the principles of Jay Conrad Levinson’s Guerrilla Marketing to the business of consulting and professional services.

His latest book is Winning the Professional Services Sale: Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity, which I’ve previously blogged about here and here.

In 15 chapters, organized into 4 sections (Connect, Collaborate, Commit, Challenges) Winning the Professional Services Sale offers professional service providers, business development managers, and firm leaders new strategies to identify, qualify, and close any services sale.

McLaughlin publishes Management Consulting News, a monthly newsletter which delivers leading-edge ideas to thousands of professionals around the world. He also publishes a second monthly newsletter, The Guerrilla Consultant, which extends the concepts and strategies in his first book.

Michael has coached hundreds of experienced and new professionals on creating a market presence, delivering profitable work, and building the foundation for an extraordinary consulting career. He often represents clients at sales meetings, planning events, and conferences. He also conducts seminars, workshops, and webcasts for his clients.

Some of the topics we’ll be discussing during Wednesday’s teleseminar interview

Here are some topics we’ll be discussing during this interview:

• Why the usual marketing strategies don’t’ work now
• Secrets to finding more profitable clients and projects
• How you can be successful and still find time to spend with the family
• How his books have affected his own success
• Is a website necessary for consultants & service providers?
• And much, much more!

Join us on Wednesday, September 2nd, at 7:00 PM EST, as Michael McLaughlin and I discuss these topics and respond to your comments and questions. To attend, contact Roger C. Parker or join the Guerrilla Marketing Association. Discover how to get the good, high paying clients you’ve always dreamt about, while still having time left over for a life, you don’t want to miss this interview!