Thursday’s profit tip for published authors

Many nonfiction authors of business, advice, or self-help books fail to leverage the brand that their book has created into profits that exceed income income received from advances, publisher royalties, and book sales. Here are a few questions to ask yourself to determine if you’re leveraging all of the profit potential out of your book:

1. Reader registration. Have you created an incentive system that drives readers to your website where they can register to receive bonus content, like updated information, worksheets, or videos that build on the valuable information shared in your book?
2. Keeping in touch. Do you a system to keep in touch with your readers on a consistent basis with tips or new ideas shared as e-mail newsletters?
3. Personal contact. Do you solicit questions from readers, in an attempt to identify the topics readers are most interested in, as well as to unearth new topics to write about? Offering a e-mail “helpline” provides you with opportunities to build personal, lasting relationships with your readers.
4. Products and services. Have you created a variety of products and services that you can sell to your readers? Do you have products and services  available at different price-points, so readers can “try you out” with a low-risk purchase–like a package of worksheets, paid webinars, or downloadable videos , and then move on to increasingly personalized coaching and consulting?
5. Reader-friendly purchases. Does your website make it easy for readers to buy from you? Can readers easily locate products and services? Are their benefits clearly and concisely described? Is it easy to buy from you?
6. New and different. Do you have a schedule for introducing new products and services? New offerings provide opportunities for press releases and free teleseminars, plus they add freshness to your website. New offerings project a competent, professional image.
7. Follow-up books. Have you decided on the topic for your next book? Have you chosen a topic and a title that builds upon the success of your first book? Each new book extends your brand, enhances your web presence, and can increase sales of your earlier books.

Takeaway

What are you going to do today to leverage your previous book into future profits?

Published & Profitable members enjoy access to hundreds of pages of ideas, case study interviews, strategies, and templates for authors interested in leveraging their book into greatesr visibility and profits. Check out dozens of pages of sample content.

You’re invited to share your story

Tell us, as a comment, below, your most successful technique for building back-end profits from products and services based on your book!