New “Modeling Online Success Ideas of Others” worksheet helps authors study and apply online marketing techniques successfully used by others

Posted July 29th @ 3:13 pm by Roger C. ParkerPrint

07-09-27-modeling-your-sucfWednesday’s marketing tip for authors

At left is a new worksheet that I created to make it easy for Published & Profitable members study and apply online marketing ideas successfully used by other authors.

Background

During yesterday’s call, one of the participants commented that he understood the concepts I described, but had difficulty applying the ideas to his own blog and websites.

In response, I created a simple worksheet file you can download and fill-out using Microsoft Word. The worksheet is also available as a PDF file you can download and print, so you can fill it out using a pencil or pen.

How to use this worksheet

The Modeling Online Success Ideas of Others worksheet is based on a 4-column table created using Microsoft Word. Here’s how to put it to use when you visit the blog or website of an author and you want to keep track of the ideas you like and want to adapt them to your site.

Start by entering the author’s name, website URL, and the date you visited the site at the top of the worksheet.

  • Column 1: In the first column, under “Technique,” list the specific idea, technique, or tip you want to model.
  • Column Two: In the next column, describe why the idea, technique, or tip makes sense to you  and how the author benefits from the idea.
  • Column Three: List how you could profit from using the same basic idea in your blog or website, adapting the idea to your particular online marketing goals.
  • Column Four: In the last, or “alternative,” column–which is an option–try to apply the idea in a different way.

Modeling, or adapting ideas from others

For example, I have a very simple content plan for my Published & Profitable Writer’s Daily Tips Blog (which you’re presently reading). The following information would be entered into the first column of the worksheet:

  • Mondays, I post a planning tip for authors.
  • Tuesdays, I describe a writing tip for authors.
  • Wednesdays, I blog about online marketing for authors.
  • Thursdays, I share ideas and for authors interested in selling more book sales or leveraging book sales into enhanced profits from products or services based on their books.
  • Fridays, I describe upcoming events of interest to authors.

Putting the worksheet to work

The individual who asked the question is a newsletter publisher. My response was that he could apply the basic idea to different facets of publishing newsletters:

  • Mondays’ blog posts can focus on list building and promotion.
  • Tuesdays’ blog posts could address issues relating to content and writing.
  • Wednesdays’ blog posts might concern circulation topics, i.e., printing and mailing.
  • Thursdays’ blog posts discuss graphic design and printing issues.
  • Fridays’ blog posts could revolve around ancillary profits, i.e.,profit opportunities involving sponsoring conventions, workshops, teleseminars, or selling information products like special reports, CD’s, and DVDs.

Or, blog posts on different days of the week highlight case studies and news from publishers in different regionals,  i.e.:

  • Mondays, news from east of the Mississippi.
  • Tuesdays, news from west of the Mississippi.
  • Wednesdays, news from Canada.
  • Thursdays, news from European publishers.
  • Fridays, news from Asian publishers.

Takeaway

The specifics described above are not important. What’s more important is authors train themselves to learn from the marketing successes of other authors, and apply the lessons to their own blogs and websites.

Creating a system to learn from, and adapt, the online marketing successes of other authors can be first step towards more sales and higher author back-end profits.

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