Archive for July, 2009

“Learning from the Successes of Others” call to share online research tips for authors interested in new book marketing and back-end profit ideas

Posted July 31st @ 5:31 pm by Roger C. ParkerPrint

Friday’s upcoming events calendar for authors (2 of 2)
Authors interested in using online research to learn from the successes of others are invited to attend a free call sharing tips for authors interested in locating book marketing and back-end profit ideas online. The call will describe a simple technique to help authors know:

Where to look.
What [...]

Laura Lowell, author of “42 Rules to Build Your Brand and Your Business” to discuss the relationship between published books and business success

Posted July 31st @ 4:55 pm by Roger C. ParkerPrint

Friday’s upcoming events calendar for authors (1 of 2)
Laura Lowell, author, editor, and founder of the 42 Rules series, will discuss her latest books, 42 Rules of Marketing and 42 Rules to Build Your Brand and Your Business, on the next Guerrilla Marketing Association teleseminar interview.
Laura and I will be discussing the role that books [...]

New “Modeling Online Success Ideas of Others” worksheet helps authors study and apply online marketing techniques successfully used by others

Posted July 29th @ 3:13 pm by Roger C. ParkerPrint

Wednesday’s marketing tip for authors
At left is a new worksheet that I created to make it easy for Published & Profitable members study and apply online marketing ideas successfully used by other authors.
Background
During yesterday’s call, one of the participants commented that he understood the concepts I described, but had difficulty applying the ideas to his [...]

Information architecture for authors: ideas for organizing the contents of your book from Ina Saltz’s Typography Essentials

Posted July 28th @ 8:56 am by Roger C. ParkerPrint

Tuesday’s writing tip for authors
Ina Saltz’s Typography Essentials: 100 Design Principles for Working With Type provides authors with an excellent example of successful information architecture and content organization for all types of nonfiction books.
Typography Essentials illustrates why authors should search for inspiration and writing tips outside of their field. It also shows why authors should [...]

Recommended–Copyblogger’s 73 Ways to Become a Better Writer

Posted July 28th @ 12:00 am by Roger C. ParkerPrint

Tuesday’s writing tip for authors
I can’t think of any author–regardless of experience level–who won’t find at least one valuable takeaway in Mary Janskch’s 73 Ways to Become a Better Writer. Having the essentials of successful writing concisely in one place is a great service to all authors.

Jim Collin’s new book, How the Mighty Fall, suggests that authors should explore the advantages of smaller and shorter books

Posted July 27th @ 7:00 pm by Roger C. ParkerPrint

Monday’s book planning tip for authors
I was surprised by the differences between Jim Collin’s new book, How the Mighty Fall: And Why Some Companies Never Give In, compared to his Good to Great, which I discussed in a recent blog post.
Although it’s as informative and well-written as the earlier book, and shares the same art [...]

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