Authors who want to make more “back-end” sales, like selling coaching and consulting services, should sell their services as visually as possible–like Keith Ferrazzi’s firm did in the example above.
As website usability experts, like previous Published & Profitable interview guest Ginny Redish have emphasized, website visitors are always in a hurry:
Website visitors don’t want to read, they want to skim.
Using tables and color to organize and emphasize
Information that might be lost in sentence and paragraph format can be viewed at a glance, increasing the likelihood that visitors will click on an area of interest in order to learn more.
As you look at the example, note the left/right balance between client challenges and Ferrazzi Greenlight solutions. Note that the “about us” side is subdued, with the energy provided by the bright colors restricted to the “client side” of the graphic.
Why does Keith Ferrazzi’s name sound so familiar?
His first book was the popular Never Eat Alone: And Other Secrets of Success, One Relationship at a time. It was recognized as one of the best business books of 2005, 2006, and 2007.
Both Forbes and Inc. have designated Keith one of the world’s most “connected” individuals.
Who’s Got Your Back is the hub of a series of professional development coaching, consulting, and workshop offerings. Keith’s site site contains numerous examples of information graphics successfully used to simplify complex messages and brand his books and his services in a way that projects a simple, optimistic, image.