Authors can sell more books by choosing a title that instantly describes the contents of their book. This is especially true when the title is short, but supported by a longer subtitle that provides additional details.
One of the best examples of this approach is Martin Lindstrom’s popular Buy.Ology: Truth and Lies about Why We Buy. As a glance at the book cover shows, the short the title permits the use of a large type size, which results in an attention-getting, easy-to-read book cover.
Analyzing titles is one of my favorite activities, as Published & Profitable members know, as well as those who have read my popular 10-part series of articles about choosing book titles that appears at EzineArticles.com. (See yesterday’s post describing my EzineArticles Author Spotlight interview.)
Author tip: brand your books by creating a new word
The other thing that fascinates me about Martin Lindstrom’s Buy.Ology is the way that the title skillfully brands the book and its author by creating a new, but instantly recognizable, word.
Although Buy.Ology is “new,” it’s instantly recognizable because it’s based on an familiar word combined with “ology,” which is generally understood to mean “study of.” So, even though the word is new, it’s already “familiar”–quite a feat.
The other advantage of the title, of course, is that it communicates the author’s “voice.” There’s nothing dull or intimidating about the title. Rather, it promises an “easy read,” which the author’s style lives up to.