Authors can sell more books by choosing book titles that instantly describe their book’s contents

Posted June 9th @ 11:44 pm by Roger C. ParkerPrint

buyology-book-cover_two-5Authors can sell more books by choosing a title that instantly describes the contents of their book. This is especially true when the title is short, but supported by a longer subtitle that provides additional details.

One of the best examples of this approach is Martin Lindstrom’s popular Buy.Ology: Truth and Lies about Why We Buy. As a glance at the book cover shows, the short the title permits the use of a large type size, which results in an attention-getting, easy-to-read book cover.

Analyzing titles is one of my favorite activities, as Published & Profitable members know, as well as those who have read my popular 10-part series of articles about choosing book titles that appears at (See yesterday’s post describing my EzineArticles Author Spotlight interview.)

Author tip: brand your books by creating a new word

The other thing that fascinates me about Martin Lindstrom’s Buy.Ology is the way that the title skillfully brands the book and its author by creating a new, but instantly recognizable, word.

Although Buy.Ology is “new,” it’s instantly recognizable because it’s based on an familiar word combined with “ology,” which is generally understood to mean “study of.” So, even though the word is new, it’s already “familiar”–quite a feat.

The other advantage of the title, of course, is that it communicates the author’s “voice.” There’s nothing dull or intimidating about the title. Rather, it promises an “easy read,” which the author’s style lives up to.

For more information about choosing book titles, check out my article, 12 Essentials of Successful Book Titles located in Published & Profitable’s Sample Contents area.


  1. Kathryn Marion
    June 10, 2009

    Another excellent example of where the K-I-S-S principle works beautifully!

  2. Roger C. Parker
    June 10, 2009

    Thank you, Kathryn. I hadn’t thought about that!

    What are some other examples of where the K-I-S-S principle work well in writing and publishing?


  3. Alejandro Damenschuhe
    October 7, 2009

    I think that a book title must be gripping in order to attract readers. The content of the book can be interesting, but the title is the first a reader sees when looking for a book or when buying it. Most of readers won’t start reading a book if the title is not catchy at all.
    What do you think about this topic?


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