Friday’s upcoming event calendar

Join me on the next Guerrilla Marketing Association call as I interview author and marketing research expert Bob Kaden. Bob Kaden will show how vitally important it is to perform thorough, relevant, and thoughtful marketing research in order to maximize your business success.

Bob is co-author of Guerrilla Marketing Research.com, a book targeting small and mid-size businesses. Guerrilla Marketing Research describes marketing research techniques that will help any business make more money.

He formed The Kaden Company in 1992, working intimately with a small group of clients, and providing the personal service, experience and creativity that go hand in hand with producing insightful marketing research and new product concepts and ideas. The Kaden Company has completed over 350 studies and assignments.

Bob also founded Goldring and Company, one of Chicago’s premier market research, strategic planning and new product development companies growing it to $4 million in yearly billing employing a staff of 40 professionals. He has worked extensively in the retail, banking and credit card, food, consumer package goods, health care, educational, toy, technology and direct marketing industries.

Bob Kaden was a founding member of the DMA Market Research Council, conducting over 500 studies for direct marketers, working with 25 of the nation’s largest catalog companies.

In his career, Bob has written many articles on market research applications for direct marketers and lectured widely on the use of creative problem-solving techniques as they apply to research, strategic planning and new product development processes.

Here are some of the topics that we will be discussing during this interview:

• What happens if you don’t perform any market research
• Can you increase your chances of success with proper research?
• The true costs involved in research
• Do focus groups and surveys work?
• Why should you research your target market?

Visit Bob’s websites to learn more about the role that research plays in marketing success at

How to attend this call

Join me on Wednesday, May 20th, at 7:00 PM EST as Bob Kaden shares his valuable insights about marketing research techniques that any business can use to make more money and ultimately more profits. To attend, contact the Guerrilla Marketing Association or contact Roger C. Parker.