Before committing to a nonfiction book title, ask yourself the following 10 questions:
- Does your title promise your readers an obvious, highly-desired benefit?
- Does your target clearly identify your readers?
- Have you used numbers to add specificity to the benefit the title promises?
- Does your title differentiate your book from others on the market?
- Does your title engage your reader’s curiosity?
- Is your title based on a clearly-understood metaphor?
- Is your title as short as possible–amplified by a longer subhead?
- Have you used alliteration, or repeated sounds, to make your title memorable?
- Did you use gerunds, or “action verbs,” to emphasize progress?
- Is your title based on familiar terms and everyday words?
Shelley Lieber and I will be discussing these, and other, topics on our free call tonight.
Published & Profitable members can access a variety of video presentations, including:
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