The 3rd edition of Ken Roman and Joel Raphaelson’s 100,000 copy best-selling Writing That Works: How to Communicate Effectively in Business contains the best, one-paragraph description of why everyone in business–employees, entrepreneurs, and managers–must be able to communicate in writing:

The only way some people know you is through your writing. It can be your most frequent point of contact, or your only one, with people important to your career–major customers, senior clients, your own top management.

The paragraph continues:

To those women and men, your writing is you. It reveals how your mind works. Is it forceful of fatuous, deft or clumsy, crisp or soggy? Readers who don’t know you judge you from the evidence in your writing. (Emphasis added).

Available for just $11.66 at Amazon, Ken Roman and Joel Raphaelson’s Writing That Works: How to Communicate Effectively in Business deserves a home in every business owner’s bookshelves.