Jay Conrad Levinson’s Guerrilla Marketing brand continues to evolve and improve. The series continues to grow; new titles continue to appear. Each new title enhances the Guerrilla Marketing brand’s presence and improves the brand by delving deeper into specialized topics.

A great deal of the series’ success is Jay Conrad Levinson’s long-time practice of encouraging others with specialized experience and knowledge to collaborate with him.

As a result, the latest two books in the series are among the best in the series.

Steve Savage’s personal odyssey

This February, Guerrilla Business Secrets, the long-awaited collaboration between Jay Conrad Levinson and his long-time friend and associate, Steve Savage, appeared.

Secrets is a case study of Guerrilla Marketing in action. It chronicles Steve Savage’s personal experiences in South America: the successes he enjoyed and the setbacks he overcame. It’s a remarkably candid first-person story that drives home Guerrilla Marketing’s main lessons in a easy-to-read and entertaining way.

It’s also one of the best-produced of all of the Guerrilla Marketing books. Morgan-James Publishing’s design and printing sets high standards for future books in the series. Steve’s business life has been anything but dull, and this book describes it in a most compelling way.

Visit Steve Savage’s site for more details about Steve’s experiences and worldwide speaking career.  Sign up for Steve’s newsletter and keep up to date. Join the Guerrilla Marketing Association; I’ll be interviewing Steve later this month!

Learn how to become an informed market researcher!

Another example of the power of co-authors to reinforce an already-powerful brand is Robert J. Kaden and Jay Conrad Levinson’s Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money.

Guerrilla Marketing Research looks beyond the obvious, presenting a new perspective on marketing research’s potential, as well as possible pitfalls to avoid. The result is a uniquely readable guide that takes the mystery out of marketing research.

Although The Kaden Company is one of the country’s leading marketing research firms, Jay and Robert have created a book that practical enough for the owners of any business, large or small.

I’ll be interviewing Robert Kaden later this month: sign-up to receive my daily blog posts via e-mail, so I can keep you informed about the call!

Takeaway. Jay Conrad levinson reinvented marketing books when he wrote the original Guerrilla Marketing book. Guerrilla Marketing is the world’s best-selling marketing book series.  The continuing success of the series, however, is a tribute to his vision and willingness to invite co-authors to join him on the covers of a continuing stream of new additions to the series.