Archive for April, 2009

Update–health issue

Posted April 16th @ 12:12 am by Roger C. ParkerPrint

Last Friday, my wife, Betsy, had a “silent,” symptom-less heart attack. She was operated on Tuesday.
Today, there was marked improvement.
I regret the lack of recent posts, and look forward to resuming my 5-day a week posting schedule next week, when she should be home.
Thank you for your previous loyalty and support.
Roger C. Parker

Author profit tip: use DVD’s to attract profitable speaking opportunities, like Steve Savage does

Posted April 9th @ 12:07 am by Roger C. ParkerPrint

Thursday’s profit tip for authors
Successful authors, like Steve Savage, co-author, with Jay Conrad levinson, of Guerrilla Business Secrets: 58 ways to Start, Build, and Sell Your Business, use DVD’s to attract profitable speaking opportunities.
Steve’s DVD of him speaking in action is an excellent example of risk reduction. (Front of package shown at left.)
Speaker’s bureaus and [...]

Tips for sending review copies of your book

Posted April 8th @ 12:35 am by Roger C. ParkerPrint

Wednesday’s profit tip for authors
When sending review copies of your book to bloggers and members of the press, invest a little extra time and money ensuring that the recipient will be in proper frame of mine when your book arrives and the recipient opens the package.
Often, review copies arrive unexpectedly and without explanation, or are [...]

Sarah Susanka’s “Not So Big Remodeling” shows how great books originate in simple chapter plans

Posted April 7th @ 12:30 am by Roger C. ParkerPrint

Tuesday’s planning tip for authors
As an architect, Sarah Susanka has an advantage over most authors; her training has sensitized her to the importance of creating “wholes” out of the sum of their parts.
Her familiarity with organization comes through in the chapter plan of her latest book, Not So Big Remodeling: Tailoring Your Home for the [...]

How Jay Conrad Levinson keeps growing his Guerrilla Marketing brand by continuing to invite co-authors to contribute new titles

Posted April 6th @ 5:22 pm by Roger C. ParkerPrint

Jay Conrad Levinson’s Guerrilla Marketing brand continues to evolve and improve. The series continues to grow; new titles continue to appear. Each new title enhances the Guerrilla Marketing brand’s presence and improves the brand by delving deeper into specialized topics.
A great deal of the series’ success is Jay Conrad Levinson’s long-time practice of encouraging others [...]

Sarah Susanka shows how successful authors keep their brand alive with new books, written with the help of co-authors

Posted April 6th @ 4:15 pm by Roger C. ParkerPrint

Monday’s planning tip for authors
Successful authors, like Sarah Susanka, recognize that one of their most important priorities is to keep their brand alive by coming out with new books. No matter how strong the original title, a brand-building book’s retail  and online presence must be continually strengthened with new titles. The publication of each new [...]

« Previous Entries