Tuesday’s writing tip for authors

The best way to write a successful book is to use my Reader Persona mindmap, created with Mindjet’s MindManager 8 to get inside your reader’s mind, so you can fine-tune your book’s contents to your reader’s needs.  The Reader Persona will help you identify and analyze who you want to read your book, what their concerns are, and how you can best satisfy them.

Reader Personas help you avoid the common mistake of writing a book that you may want to read, rather than a book that your intended market wants to read.

As you can see by exploring the Mindjet Player example above, the Reader Persona map, above, provides an easy way for you to explore your market’s characteristics, interests, and urgent needs.

On a single screen, or sheet of paper, you can detail the characteristics and information needs of 3, 4, or even more, of your reader market segments.

Exploring the sample Website Persona Planner (above)
Learn more about what goes into a Reader Persona by clicking and zooming the sample Published & Profitable’s example, shown above. You can:

• Reveal, or hide, subtopics by clicking the Plus (+) signs and Minus (-) signs next to topics to concentrate on the big picture or examine details.
• Move around the map by dragging the horizontal and vertical bars.
• Zoom out to show more of the map by moving the slider below the map to the left, or Zoom in to examine map details at greater magnification.
• Access instructions associated with many topics by clicking the Notes icon.

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Select MindManager templates from the Blog Categories, listed to right, to view more examples of the 25  time-saving MindManager templates available in Published & Profitable’s member area.

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