How Twitter helps authors sell more books by exposing them to potential readers through serendipity

Posted March 8th @ 12:06 am by Roger C. ParkerPrint

south-street-two-fiveTwitter helps sell more books by providing a process that facilitates serendipity. As described below, a Tweet can set an unplanned process in motion with and unforeseen  results that, in my case, sold a book I didn’t even know about.

For example, yesterday morning, Chuck Green, @ideabook, a graphic designer posted a Tweet describing a large archive of historic Bernice Abbott photographs taken in New York City during the 1930s at a time of rapid change. The black and white photos were in the New York Public Library Connection.

I spent about 20 minutes exploring the wealth of photographs online, and decided I wanted to visit my local Barnes & Noble at lunch to see if  there were any new Bernice Abbott photo books on display.

There weren’t any Bernice Abbott books I didn’t have, but I discovered something better, South Street, another photographer’s  black & white photographic documentary about the gentrification taking place in New York City’s Fulton Street Fishmarket  during the 1980′s.  The book was a tasteful blending of anecdotes and photographs.

And, so, a Friday morning Tweet results in a Saturday evening spent reading and enjoying a great book–and drafting an reader review. Chuck Green’s original Tweet set a process in motion that sold a book and pleased a reader and benefited a photographer.

The scenario could not have been predicted, but it does illustrate that those 140-character messages possess power!

Question. What have you purchased or experienced because of similar sequences set in motion by a casual Tweet by someone who shares your interests? Share your favorite Twitter Story as a comment, below!

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