Aaron Shepard’s Aiming at Amazon belongs in every author’s library. Now available in a new, expanded, and updated edition, Aiming at Amazon provides a tutorial for authors who want to increase sales of their books at Amazon.com. It’s as valid for for self-published authors as it is for authors who have been published by major trade publishers.

I’ve been recommending this book to clients since I first discovered it. Aaron has just released an updated edition with the latest resources that Amazon.com offers authors and self-published experts.

Aaron invites all published authors to view or download a 215-page PDF sample of his book so you can judge its value for yourself before purchasing it. Note: no e-mail registration is required to download the full PDF!

Aaron also invites authors interested in exploring the mechanics of manuscript preparation for  self-publishing to view or download a copy of his Perfect Pages–Self-Publishing with Microsoft Word. Subtitled, How to Design Your Own Book for desktop Publishing and Print-on-Demand, Perfect Pages is a 163-page compendium of detailed tips for an efficient, stress-free transition from manuscript draft to final layout.

Note: you can keep up with the latest self-publishing developments by following Aaron Shepard’s Publishing Blog.